When it comes to high-end manufacturers, offering a luxury SUV is now a must if they aspire to earn any semblance of profit. Brands such as BMW, Mercedes-Benz, and Porsche worked out this formula in the late 1990s and early 2000s, which then led other premium brands to start chasing the same customers. Spin the clock forward to 2026, and you can find a luxury SUV at pretty much every dealership you visit, even including legendary, high-end marques such as Lamborghini and Rolls-Royce.
Jaguar is taking a different direction and recently axed the F-Pace. However, getting rid of it is proving harder than you might expect.
Jag’s Plush SUV Is Hanging Around For Longer Than It Would Hope
2026 Jaguar F-Pace P250 R-Dynamic S AWD front 3/4 angleJaguar
The F-Pace was a pretty big deal for Jaguar when it came out, as it was the British brand’s first attempt at offering an SUV model. Due to the rising popularity of the luxury SUV sector, Jag felt the F-Pace could be the perfect pathway to boosting its profits, with the marque having struggled for decades to be consistently profitable. Based on the same underpinnings as the XE and XF sedans, as well as the Range Rover Velar, the F-Pace was unleashed in the US for the 2017 model year.
Sales were mixed, though there was promise as Jag sold nearly 20,000 examples in the US through 2017. These figures quickly dropped off, though, and by 2022, it was struggling to sell even 2,500 of them per year. The F-Pace’s popularity failed to pick up after that, leading Jaguar to discontinue the car following the 2026 model.
As a result, it has been trying to clear its dealers of the remaining stock. This has proven tough, though, with brand-new F-Pace examples remaining firmly attached to dealer floors for a concerningly long amount of time. Jaguar Los Angeles has a range of examples that have been hanging around for over 450 days, and the same can be said of similar Jag dealers located in Virginia, New York, and Texas. It’s a nationwide issue, where shiny new F-Paces are sitting around for well over a year without much in the way of interest.
That’s despite Jag offering initiatives to help sweeten the deal, such as a lower 2.9% interest leasing deal for up to 60 months, as well as a $1,000 welcome credit. They don’t seem to be working though, with the remaining 2026 F-Paces remaining firmly rooted to dealer lots.
The Big Jag’s Rapid Depreciation Fails To Help
2025 Jaguar F-Pace SVR ExteriorJaguar
One of the primary reasons that buyers are steering clear of a new F-Pace is the fear of losing a ton of money from the moment they drive away. Luxury SUVs tend to depreciate pretty steeply anyway, but the F-Pace is prone to stiffer losses of value than most, certainly according to CarEdge. With just 13,500 miles on the clock after 12 months of service, the SUV is expected to ship an eye-opening 52.7% of its original worth.
No matter how much money you have, throwing that kind of cash away in such a short amount of time is no joke. Own an example of the stylish machine for five years, and owners would be lucky to get $30,000 back on an initial $80,000 investment, which gets you a straight-six-powered P400 variant packed with options. Expect a similar drop percentage-wise for base-spec versions, as well as the $92,000 SVR model.
The F-Pace Is Also Fairly Expensive To Run
2019 Jaguar F-Pace SVR finished in blue with black and white interiorJaguar
Of course, there’s more to the deal than simply depreciation. Jaguars have a reputation for being problem children to own for good reason. Although, the F-Pace actually performs pretty well from that standpoint. Sadly, the reputation of the Jag badge sitting proudly on the hood precedes it, so many buyers would steer clear of one in favor of seemingly more dependable options, such as something with a Lexus emblem.
CarEdge reckons you’ll have to spend around $17,300 to keep the car running sweetly over a ten-year period, which is a good few grand lower than the industry average. It performs solidly when you factor in the chances of the car suffering a major problem too, with its 49.82% chance of being struck down leaving it a strong 8.73% better off versus the industry average. Still, it’s not exactly a cheap vehicle to keep fresh, and overall CarEdge estimates you’ll have to hand over just shy of $92,000 to run such a car over five years.
This includes not only depreciation and maintenance, but also keeping it fueled and insured across the period. This figure is $20k more expensive than a BMW X3 to run over the same time, and over $30k more than the Audi Q5. Most of the difference comes from the F-Pace’s rocketing depreciation, which robs it of a ton of appeal as a new proposition.
They’re Also Not Amazing Value
Blue 2021 Jaguar F-Pace on roadJaguar
But wait, there’s more. Another reason the F-Pace is struggling to find favor with luxury SUV buyers is the sheer amount of money Jag dealers are asking for them. Some examples of the lower-end P250 four-cylinder version are being offered for north of $60,000, which isn’t incredible for a car that has barely changed in ten years of production. The competition has moved on mechanically and technologically, and the F-Pace isn’t cutting edge enough, given the kind of money you have to part with.
When twinned with how much of that cash you’ll have to lose over such a short space of time, it’s not hard to see why the remaining F-Paces are being ignored.
The F-Pace Still Retains Style
Interior detail shot of a 2026 Jaguar F-PACE SVRJaguar
Still, even though it doesn’t make sense from a value-for-money standpoint, the F-Pace is one of the cooler SUVs on the market. While it may not be as advanced underneath as some of its more modern rivals, the Ian Callum-designed silhouette is aging well, and the vehicle retains a slick look that ensures it still looks great a decade after it first reached showrooms. Its high-end cabin also remains a great place to spend your time, combining modern creature comforts with the sporty, upmarket vibe modern Jaguars are so good at nailing.
The cabin received a refresh in 2021, and it did a great job of keeping the F-Pace more contemporary.
Then there’s the driving experience. It’s lighter than rivals like the X3, so it feels surprisingly agile on a back road. This is particularly noticeable in SVR form, where you’ll have a glorious supercharged 5.0-liter V8 at your mercy. Adaptive suspension helps to keep body roll to a minimum, while its 567 hp and 516 lb-ft of torque mean occupants can eclipse the 0-60 mph sprint in under four seconds.
The P250 and P400 variants are better all-rounders as everyday propositions, since they provide solid grunt without the poor fuel efficiency and higher running costs attached to that angry V8. The P400 is particularly interesting, since its 3.0-liter straight-six powerplant comes twinned with a single electric motor. This leaves it with just under 400 hp, but a solid average of 21 MPG. For an SUV of this size, weight, and power output, at least. It also comes with adaptive suspension like its bigger SVR sibling, a luxury the base P250 doesn’t get.
The F-Pace Signifies The End Of An Era
Jaguar Type 01 PrototypeJaguar
While the F-Pace doesn’t look like great value as a new luxury option versus its competitors that can hold their worth much stronger, you could at least justify opting for one by bearing in mind it could be one of the last ICE models ever constructed by the firm. Jag is going through a complete rebirth right now, with the manufacturer set to introduce its new Type 01 luxury sedan later in 2026. As the only car in its current range, the 01 kicks off a new era for Jaguar in which it’ll only be offering electric vehicles.
That means the age of Jag building big bruisers like the F-Pace SVR is over, and instead you’ll have to be content with quiet luxury going forward. The result is that upcoming Jags will lose that lovable British muscle vibe that made them so popular, with the car now being nothing more than just another EV sedan. Albeit with a much blockier design, which will simply convince onlookers that they’ve somehow been transported into a Minecraft world.
Until Jag decides that this latest image revolution isn’t working either, the F-Pace is one of the last chances you’ll get at having a proper modern Jag. Perhaps you should track down a well-maintained used example, though, rather than throwing money away by buying new.
Sources: CarEdge, Jaguar
