Tesla Monthly Retail Sales in China 2024-2026
Month
2024
2025
2026
January
39,881
33,703
18,485
February
30,141
26,777
38,206
March
62,398
74,127
56,107
April
31,421
28,731
25,956
May
55,215
38,588
47,281
June
59,261
61,484
52,920
July
46,227
40,617
27,249
August
63,456
57,152
50,047
September
72,200
71,525
October
40,485
26,006
November
73,490
73,145
December
82,927
93,843
Tesla monthly retail sales in China
2024
2025
2026
- Tesla’s China retail sales totaled 50,047 vehicles in August, with sales for the first 8 months down 12.44%.
- Shanghai factory exports rose 38.71% in August, with cumulative exports this year exceeding domestic retail sales.
Tesla (NASDAQ: TSLA) posted a third consecutive year-on-year decline in China retail sales in August, while exports continued to support overall sales growth at its Shanghai factory.
The US electric vehicle (EV) maker sold 50,047 vehicles at retail in China in August, down 12.43% year-on-year, according to data released Tuesday by the China Passenger Car Association (CPCA).
The decline narrowed from July’s 32.91%, while sales rose 83.67% month-on-month. Still, it was the company’s weakest August for China retail sales since 2022.
Tesla’s cumulative China retail sales totaled 316,251 vehicles in the first 8 months, down 12.44% year-on-year. February and May were the only months this year in which domestic sales increased from a year earlier.
Tesla also underperformed China’s broader battery electric vehicle (BEV) market. Retail sales of BEVs in China totaled 698,000 vehicles in August, up about 1% year-on-year.
Based on those figures, Tesla held a 7.17% share of China’s BEV retail market, below 8.33% a year earlier but above July’s 4.21%.
Tesla’s Share in China’s BEV Market 2024-2026
Month
2024
2025
2026
January
10.61%
7.84%
5.31%
February
13.64%
6.27%
13.74%
March
14.58%
11.47%
9.88%
April
7.76%
5.14%
4.48%
May
11.15%
6.36%
7.42%
June
12.02%
9.30%
7.73%
July
9.59%
6.69%
4.21%
August
10.88%
8.33%
7.17%
September
11.21%
8.66%
October
6.02%
3.20%
November
9.70%
8.84%
December
10.88%
12.00%
Tesla’s share in China’s BEV market
2024
2025
2026
Its share of the broader new energy vehicle (NEV) market, which includes plug-in hybrids, stood at 4.98%, down from 5.19% a year earlier.
Tesla’s Share in China’s NEV Market 2024-2026
Month
2024
2025
2026
January
5.97%
4.53%
3.10%
February
7.77%
3.90%
8.23%
March
8.80%
7.48%
6.62%
April
4.66%
3.17%
3.06%
May
6.87%
3.78%
4.98%
June
6.92%
5.53%
5.26%
July
5.27%
4.12%
2.87%
August
6.18%
5.19%
4.98%
September
6.43%
5.52%
October
3.39%
2.03%
November
5.80%
5.54%
December
6.37%
7.02%
Tesla’s share in China’s NEV market
2024
2025
2026
Exports and domestic sales continued to diverge. The Shanghai factory exported 36,119 vehicles in August, up 38.71% year-on-year but down 45.55% from July’s record 66,330.
Tesla Shanghai Plant Monthly Exports 2024-2026
Month
2024
2025
2026
January
31,566
29,535
50,644
February
30,224
3,911
20,393
March
26,666
4,701
29,563
April
30,746
29,728
53,522
May
17,358
23,074
38,701
June
11,746
10,115
36,171
July
27,890
27,269
66,330
August
23,241
26,040
36,119
September
16,121
19,287
October
27,795
35,491
November
5,366
13,555
December
10,839
3,328
Tesla Shanghai plant monthly exports
2024
2025
2026
The factory’s cumulative exports reached 331,443 vehicles in the first 8 months, up 114.70% year-on-year. Exports accounted for 51.17% of wholesale sales during the period, compared with 29.94% a year earlier.
That means Shanghai factory exports have exceeded Tesla’s domestic retail sales so far this year, underscoring its growing reliance on overseas markets for overall sales growth.
Previously released data showed Tesla China’s August wholesale sales totaled 86,166 vehicles, up 3.57% year-on-year while down 7.92% month-on-month. The figures include domestic retail sales and Shanghai factory exports.
Tesla China Monthly Sales (Exports Included) 2024-2026
Month
2024
2025
2026
January
71,447
63,238
69,129
February
60,365
30,688
58,599
March
89,064
78,828
85,670
April
62,167
58,459
79,478
May
72,573
61,662
85,982
June
71,007
71,599
89,091
July
74,117
67,886
93,579
August
86,697
83,192
86,166
September
88,321
90,812
October
68,280
61,497
November
78,856
86,700
December
93,766
97,171
Tesla China monthly sales (exports included)
2024
2025
2026
Cumulative wholesale sales reached 647,694 vehicles in the first 8 months, up 25.63% year-on-year. Higher exports offset the decline in domestic retail sales and drove overall growth.
Facing pressure on domestic sales, Tesla introduced cash incentives for the final weeks of the third quarter to spur deliveries of inventory vehicles.
The company announced on September 7 that customers in China who purchase and take delivery of inventory Model Y vehicles by September 30 can receive a 10,000 yuan ($1,475) reduction in their final payment. The discount for inventory Model 3 vehicles is 5,000 yuan.
Other offers include paint option benefits, insurance subsidies and financing plans for selected models, depending on the vehicle, configuration and order terms.
The limited-time promotion covers the final weeks of the third quarter, offering discounts of 10,000 yuan on the Model Y and 5,000 yuan on the Model 3.
($1 = 6.7804 yuan)
