Ferrari just unveiled the Luce, its first all-electric car, and its design has been really divisive. Designed by former Apple design chief Jony Ive, the car is definitely turning heads, and not all for the right reasons.
That said, while the exterior design is controversial, very few people can deny that the car’s interior is unlike anything you have seen before. One of the first things that stands out is the futuristic display aesthetic.
I think the dashboard deserves its own spotlight. Samsung Display is exclusively powering the Luce’s interior with four OLED panels, and what they have pulled off here is genuinely cool.
So what makes this dashboard so special?
The star of the show is the driver’s binnacle, the cluster in front of you that displays speed and driving information. Ferrari and Samsung have stacked two OLED panels on top of each other, a 12-inch panel on the bottom and a 12.9-inch panel on top.
Samsung Display
The upper panel has three circular cutouts that let you see the display underneath, while physical mechanical hands move in the gap between the two panels. It looks digital, but it feels analogue, and that’s the whole point. I have not seen this in any car before, and it’s generally awe-inspiring.
The other two displays are a 10.1-inch panel in the central control panel, which also has mechanical hands rotating through tiny cutouts in real time, and a 6.3-inch screen for rear passengers to control climate settings and check driving information.
Samsung Display
I also love the buttons on the secondary display to control fan speed, temperature, and seat heating. The way these physical buttons interact with the digital UI is genuinely cool.
How did Samsung pull this off?
Making large cutouts in an active display area without ruining the image quality is hard. The hole in the Ferrari Luce’s binnacle measures around 100mm across, which is about 20 times larger than the tiny front camera hole on our smartphones. That makes it extremely difficult to route signals around the opening without causing distortion or delays.
Samsung Display
Samsung’s HIAA (Hole in Active Area) technology solves this by optimizing each signal design individually, so the image stays uniform and stable across the entire display regardless of the hole size.
Whatever Samsung did to achieve this, it clearly worked. I saw some demos of the car’s interior, and the displays look crisp and sharp. Who knew one of the most exciting parts of a brand new Ferrari car’s design in 2026 would be the dashboard.
