The average new vehicle transaction price quietly blew past the $50,000 mark late last year – a number that would’ve sounded absurd not that long ago. And luxury brands – once the obvious culprit in pushing prices up – are now just part of the crowd.
That’s right. Plenty of luxury brands today let you hop behind the wheel of a new vehicle for less than the average sticker. To help you find them, we’ve ranked the most affordable model available for 2026 from every luxury brand in the US. You might be surprised that quite a few of them don’t just undercut the average new vehicle price, but do so by a significant margin.
The list ranks vehicles from the most expensive to the cheapest. All figures reflect MSRP and, while accurate at the time of writing, are subject to change. Ultra-luxury brands have been excluded due to their low sales volume and because even their entry-level models live in a completely different financial universe – one where the starting price already assumes you don’t have to ask about it.
16
Maserati Grecale
Priced From $84,500
Engine
Twin-turbo 3.0-liter V6
Power
385 hp
Torque
368 lb-ft
0-60 mph
5 seconds
The Maserati Grecale is the most affordable model in the Maserati lineup, though “affordable” is doing a lot of heavy lifting here since, by most buyers’ standards, the compact SUV still sits firmly in the expensive category. The good news is that even in base Modena guise, you get strong performance, a surprising amount of standard equipment, and a properly classy interior. Launched to chase the Porsche Macan’s magic, it hasn’t pulled in customers at the same rate. Steep depreciation, however, is creating tempting bargains on the used market.
15
Lucid Air
Priced From $70,900
Engine
Single-motor electric
Power
430 hp
Torque
406 lb-ft
0-60 mph
4.5 seconds
The Lucid Air sedan is hardly an entry-level vehicle, but it earns a place on this list since Lucid – as an EV startup – doesn’t have much else in its lineup beyond the more expensive Lucid Gravity SUV. The base trim is the Air Pure, and it comes generously equipped with features such as a 34.0-inch curved display, heated steering wheel, front and rear heated seats, Apple CarPlay, and a full suite of driver-assist technology. And thanks to steep EV depreciation, a lightly used Air Pure starts to look like a surprisingly smart buy.
14
Porsche Macan
Priced From $65,400
Engine
Turbocharged 2.0-liter Inline-4
Power
261 hp
Torque
295 lb-ft
0-60 mph
6 seconds
When it comes to entry-level luxury cars, it’s hard to top the Porsche Macan. The compact SUV excels in almost all areas, especially performance, and even in base guise you’re not going to be disappointed. It’s also well-equipped as standard, with 19-inch wheels, heated front seats, Apple CarPlay, and a wireless charger. The Macan has been around since the 2015 model year, and while Porsche launched a second-generation electric version for 2024, slower demand has prompted development of a new combustion-powered successor that will wear a different name, as the Macan badge is now reserved for the EV.
13
Polestar 4
Priced From $56,400
Engine
Single-motor electric
Power
272 hp
Torque
253 lb-ft
0-60 mph
6.9 seconds
With Polestar stopping sales of the Polestar 2 in the US last year, the larger Polestar 4 has taken the mantle of the Swedish EV brand’s most affordable offering. The 4 is a compact SUV with a sleek design that makes it look and feel more like a lifted sedan than an SUV, and one interesting quirk is the complete lack of a rear windshield: the vehicle instead relies entirely on a camera system for rear visibility. Standard performance is decent but won’t exactly set your hair on fire, and the standard equipment list is generous, making this a strong value buy in the premium EV space.
12
Infiniti QX60
Priced From $51,590
Engine
Turbocharged 2.0-liter Inline-4
Power
268 hp
Torque
286 lb-ft
0-60 mph
7.5 seconds (estimate)
Infiniti is currently in a state of transition, which has left it with only two new vehicles on sale today: the QX60 and QX80, although a QX65 coupe-like SUV is due to join the lineup for the 2027 model year. The QX60 is a midsize SUV, making it the largest model on this list, and it even includes a third row for added practicality. The current version represents the second generation of the nameplate, introduced as a new model for 2022 and given a mild facelift for 2026. While its performance isn’t likely to excite most drivers, with front-wheel drive being standard, it comes fairly well-equipped, including features such as a powered tailgate, panoramic moonroof, and 20-inch wheels.
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11
Land Rover Discovery Sport
Priced From $49,900
Engine
Turbocharged 2.0-liter Inline-4
Power
246 hp
Torque
269 lb-ft
0-60 mph
7.5 seconds (estimate)
The Land Rover Discovery Sport serves as the brand’s entry point together with the Land Rover Range Rover Evoque, though the two are positioned slightly differently in the lineup. Both offer a blend of premium comfort and light off-road ability, but the Discovery Sport is the more practical and value-focused choice. While its styling has changed very little from the original 2016 model, a major update arrived for 2020, bringing a new platform shared with the latest Evoque. It delivers a refined, relaxed driving experience, available third-row seating, and a well-equipped cabin, though some of the in-car technology is starting to feel dated compared to rivals.
10
Genesis G70
Priced From $43,450
Engine
Turbocharged 2.5-liter Inline-4
Power
300 hp
Torque
311 lb-ft
0-60 mph
5.8 seconds
The Genesis G70 continues to punch above its weight in the compact luxury sports sedan class, delivering a blend of performance and refinement that feels more expensive than it is. While it isn’t a huge seller – what luxury sedan is? – it still offers serious value. Even the base model brings rear-wheel-drive dynamics, a Brembo brake package, 19-inch wheels, and plenty of comfort features like heated mirrors, power-heated front seats, and a full suite of driver-assist tech. If you can stretch to the $53,600 price tag, the upgrade to the available 365-hp twin-turbo 3.3-liter V6 is well worth it.
9
Mercedes-Benz GLA-Class
Priced From $41,500
Engine
Turbocharged 2.0-liter Inline-4
Power
221 hp
Torque
258 lb-ft
0-60 mph
6.1 seconds
The Mercedes-Benz A-Class sedan has until recently served as Mercedes’ entry-level model in the US, but that title is currently held by the GLA 250 trim of the related Mercedes-Benz GLA-Class, a compact SUV that is really more like a high-riding hatchback than a traditional SUV. It feels more premium than its entry-level positioning suggests, with a well-finished cabin, strong materials, and a generally upscale ambiance. However, compared to many of the vehicles on this list, the GLA’s list of standard equipment is relatively short. Buyers willing to wait should note that a new generation with hybrid and electric power is being developed and is expected to arrive for the 2027 model year.
8
Volvo EX30
Priced From $40,345
Engine
Single-motor electric
Power
268 hp
Torque
253 lb-ft
0-60 mph
5.1 seconds
The Volvo EX30 electric subcompact SUV had a troubled launch in the US due to tariffs, as it was originally built in China only, but the start of production in Europe helped get around this issue. It’s a brisk little SUV that seats five and feels lively around town while still delivering up to 261 miles of range. It also comes well-equipped as standard, including 19-inch wheels, a panoramic glass roof, one-pedal drive, and a wide suite of electronic driver-assist features, giving it a surprisingly premium feel for its size.
7
Audi A3
Priced From $40,100
Engine
Turbocharged 2.0-liter Inline-4
Power
201 hp
Torque
221 lb-ft
0-60 mph
6 seconds
The Audi A3 shares its underlying platform with the Volkswagen Golf, but that similarity is well hidden thanks to Audi’s distinct styling inside and out, along with chassis tuning that gives it a more polished, premium feel. It delivers a competent, comfortable ride, but performance is fairly mild and can leave you wanting more urgency. Space is also a weak point, particularly in the rear seats, where legroom is noticeably tight compared to some rivals.
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