Subaru is holding the line on pricing for some of its 2027 SUVs, including the all-electric Solterra. Following a substantial mid-cycle facelift for 2026, the Solterra will enter the new model year with almost no changes, but almost no price increase either. It’s good news for anyone feeling the pinch of inflation, and we hope it’ll spark a broader trend of keeping prices steady when there aren’t any changes to justify otherwise.
Changes At The Top
2027 Subaru Solterra Exterior Side ProfileSubaru
For 2027, the Solterra remains pretty consistent with the much-improved 2026 model. That means standard dual-motor all-wheel drive, a range of up to 288 miles, 150-kilowatt DC fast charging, and a NACS charge port with Tesla Supercharger compatibility. It continues to offer three basic trim levels (Premium, Limited, and Touring) and two powertrain options (233 horsepower standard, with a 338-hp XT configuration available on the Limited and standard on the Touring).
Changes to the base model, which starts at $38,495, are inconsequential. The only addition for 2027 is a five-year trial of the SubaruConnect Safety and Remote servivces, which include features like theft recovery tracking, emergency services notification, phone-as-key, and remote vehicle access through a smartphone. For 2026, only the safety portion of the app was included in the five-year trial, while the remote access was a one-year freebie.
2027 Subaru Solterra InteriorSubaru
Once you step into the better-equipped Limited, which starts at $41,395 with 233 horsepower or $42,895 in 338-hp XT form, things change a little tiny bit. For 2027, ordering the Solterra in Elemental Red Pearl means getting gray Star-Tex synthetic upholstery, while Midnight Tide Mica EVs are available only with black Star-Tex. For 2026, those interiors were switched, with the blue exterior matching exclusively with gray and the red with black.
Related
2026 Subaru Solterra First Drive: What The Solterra Should’ve Been From The Start
Here’s why Subaru (and Toyota) finally have a winner on their hands.
At the peak of the lineup is the Solterra Touring XT, which is the only vehicle in the lineup to get a higher MSRP. For 2027, it starts at $45,855, but keen eyes will notice that’s the same price as the 2026 Touring XT when optioned with a leather interior. The price increase comes because the new Touring has genuine cowhide standard, meaning spec for spec, the Solterra costs exactly the same as before. The only true upcharge for 2027 is a $1,475 destination fee, which is up $25 over last year’s model.
CarBuzz Insight – Why This Matters:
2026 Subaru Solterra XT from the rearSubaru
As with the recently announced 2027 Subaru Ascent, the automaker keeping pricing steady is good news for the consumer. Generally, automakers allow for some price creep year by year, even if there aren’t any changes, and it’s good to see the Japanese automaker bucking the trend. Considering everything from groceries to gasoline is getting more expensive by the minute, being able to count on a consistent auto budget is handy.
Related
Subaru’s New Forester’s Barely Been Around A Minute, And It’s Already Getting An Upgrade
Subaru has made improvements to the Forester that build on the nameplate’s reputation for value and practicality.
It wasn’t always that way. Two decades ago, year-over-year model changes sometimes came with a price decrease, potentially because automakers had already earned back their development investments and didn’t need to make as much profit per vehicle and potentially because a lower MSRP meant lower incentive spending, which looks better to the fiscal experts. We don’t see the auto market going back to that formula any time soon, although many EVs got cheaper in the aftermath of the expired tax incentive.
