If you are shopping for a 2027 Kia Seltos and want to know what dealers are actually paying, what a fair price looks like across every trim, or how to get the best deal near you before walking into a single showroom, this guide covers exactly what you need. The 2027 Seltos is a ground-up second-generation redesign, the first since the original launched, and Kia America’s official June 3, 2026 press release confirms the LX FWD starting at $24,990 MSRP before the $1,495 destination charge. The redesign brings a longer wheelbase, wider stance, best-in-class passenger space in its entry CUV class per Kia’s own comparison, an expanded cargo hold of 27.8 cubic feet behind the second row and 64.2 cubic feet behind the first row, Telluride-inspired exterior styling, and a first-ever X-Line trim for the Seltos with standard AWD and a turbocharged engine. TrueCar’s transaction data from 50 recent sales shows real buyers paying about 1.3 percent below MSRP, with the base model averaging $26,130 against its $26,485 sticker including destination. Click the “Get Prices” button above to use our Insider Access to Dealer Pricing tool and get real competitive quotes from Kia dealers near you in minutes.
2027 Kia Seltos Price: How Much Does It Actually Cost?
Kia America’s official press release confirms four gas trim levels before the $1,495 destination charge: LX FWD at $24,990, with S, EX, and X-Line above that. Walser Kia’s detailed trim guide expands this to five distinct configurations: LX, S, EX, X-Line S, and X-Line SX, with the X-Line S and X-Line SX specifically adding the turbocharged 1.6-liter engine and standard AWD. TrueCar reports the base model at $26,485 with destination and an average transaction price of $26,130, confirming real movement below sticker is available for buyers who negotiate from invoice knowledge. The Seltos competes against the Hyundai Venue, Chevrolet Trax, Nissan Kicks, and Buick Envista, with the 2027 redesign specifically claiming best-in-class passenger space in the entry CUV segment as a key differentiator.
2027 Kia Seltos Invoice Price: What Dealers Are Actually Paying
The invoice price is what a Kia dealer paid Kia America for the vehicle on their lot, sitting below the MSRP by a margin the dealer has no reason to share. On the 2027 Seltos, the gap between MSRP and dealer invoice typically runs approximately $700 to $1,200 depending on trim and engine, with the wider dollar spread on the X-Line S and X-Line SX given their turbocharged engine and higher price points. The invoice figure is your negotiating anchor, not the window sticker.
Kia’s dealer holdback adds roughly 2 to 3 percent of base MSRP back to the dealer after each vehicle sells, which on the mid-range EX trim represents approximately $550 to $825 in additional margin beneath the invoice figure entirely. TrueCar’s 1.3 percent discount across 50 recent transactions confirms real movement below sticker is available for buyers who come prepared with invoice knowledge and competing quotes from multiple local dealers.
What the Ground-Up Redesign Actually Changed
TrueCar confirms the 2027 Seltos has been redesigned from the ground up, with a host of new engineering and styling changes. Kia America’s own press release describes it as larger, more capable, and more refined, with a longer wheelbase and wider stance that delivers best-in-class passenger space and cargo versatility in the entry CUV class. The exterior takes clear inspiration from the Telluride, with a more upright, bolder stance than the outgoing model’s lower, sportier profile. Inside, a triple-display setup combines a 12.3-inch instrument cluster, 12.3-inch touchscreen infotainment display, and a 5-inch climate display, a significant technology upgrade over the previous generation’s smaller screens.
Cargo room expanded to an estimated 64.2 cubic feet behind the first row and 27.8 cubic feet behind the second row, numbers that are genuinely class-leading in the entry CUV segment and meaningfully more than what the outgoing Seltos offered. The first-ever X-Line trim brings AWD with a multi-terrain mode selector including mud, snow, and sand settings, exclusive 18-inch wheels, and black exterior styling elements including black front and rear fascias, black roof rails, and black Kia badging — a full off-road-adjacent appearance and capability package the previous Seltos never offered at any price.
Two Engines, Five Trims: The Decision That Matters
The 2027 Seltos’s most important structural decision, confirmed by Walser Kia’s trim guide, is the engine split that runs through the upper portion of the lineup. The LX, S, and EX trims use a naturally aspirated 2.0-liter four-cylinder engine, while the X-Line S and X-Line SX step to the turbocharged 1.6-liter four-cylinder with meaningfully more power and torque. The naturally aspirated engine is tuned for efficiency and accessible pricing, while the turbo delivers the stronger acceleration and towing capability that X-Line buyers typically want alongside the adventure-focused styling. Deciding which engine suits your actual use before comparing trim prices prevents paying for turbo power you do not need or missing it on a vehicle you plan to drive spiritedly.
2027 Kia Seltos Trim Levels and Pricing
Here is how all five trim levels break down based on the Walser Kia and Midtown Kia trim guides, cross-referenced against Kia America’s official press release pricing.
LX — $24,990 before destination, FWD standard
The LX is the entry point and arrives with the naturally aspirated 2.0-liter engine, the triple-display setup with the 12.3-inch infotainment screen, wireless Apple CarPlay and Android Auto, the full Kia driver-assistance suite including forward collision-avoidance assist with pedestrian and cyclist detection, lane following assist, blind-spot collision warning, and rear cross-traffic collision warning, all standard. AWD is available as an option at this trim for buyers who want all-weather traction without stepping to the X-Line. For buyers who want the most accessible Seltos price with the full redesign’s technology and passenger space improvements, the LX delivers that cleanly.
S — Above LX, before destination
The S adds meaningful daily comfort upgrades over the LX, including heated front seats, a heated steering wheel, and additional styling content that gives the Seltos a more finished appearance. Walser Kia describes it as the best choice for shoppers who want more style and convenience over the base LX without the EX’s additional comfort features.
EX — Mid-range, before destination
The EX is the trim Walser Kia specifically calls best for shoppers who want added comfort and everyday value, adding a power-adjustable driver’s seat, ventilated front seats, a panoramic sunroof, and the most complete everyday comfort package on the naturally aspirated engine. For buyers who plan to spend significant daily time in the Seltos and want a genuinely comfortable cabin, the EX is the trim where that experience becomes apparent.
X-Line S — AWD standard, turbocharged engine
The X-Line S introduces the turbocharged 1.6-liter engine and standard AWD alongside the X-Line’s exclusive exterior treatment: 18-inch wheels, black front and rear fascias, black roof rails, black Kia badging, and the multi-terrain mode selector with mud, snow, and sand settings. Midtown Kia confirms the X-Line features all-wheel drive with multi-terrain mode selector as standard equipment unavailable on lower trims. For buyers who specifically want AWD and turbo power in a compact SUV with adventure-oriented styling, the X-Line S is the purpose-built configuration.
X-Line SX — AWD standard, turbocharged engine, premium technology
The X-Line SX tops the gas lineup with the turbocharged engine, standard AWD, and the most complete technology package available on the 2027 Seltos, adding premium audio, advanced driver-assistance features, and the highest-specification interior available before the Seltos Hybrid arrives later in the 2027 model year. Walser Kia describes it as the best choice for shoppers who want the turbo engine, premium technology, and the most advanced gas Seltos trim.
The Seltos Hybrid Is Coming: What That Means for Buyers Now
Kia America’s own official pricing announcement confirmed that Seltos Hybrid pricing will be announced closer to its on-sale date later this year, meaning the HEV powertrain is confirmed for the 2027 model year but not yet available for purchase at time of writing. For buyers whose primary consideration is hybrid fuel economy, waiting for the Hybrid’s arrival and pricing announcement before making a final decision is a legitimate strategy. For buyers who want the Seltos’s redesigned interior space and technology now and are comfortable with the gas powertrain’s efficiency, the current LX through X-Line SX lineup delivers the redesign’s full benefits without waiting.
Current 2027 Kia Seltos Deals, Incentives, and Rebates
Manufacturer incentives on the Seltos stack on top of any negotiated price reduction below MSRP, and Kia Finance America regularly offers promotional APR financing for well-qualified buyers. Kia also maintains military appreciation pricing for active duty and veteran buyers, college graduate pricing for recent graduates, and first responder discounts for eligible police officers, firefighters, EMTs, and paramedics. Kia’s 10-year/100,000-mile powertrain warranty and 5-year/60,000-mile basic warranty cover every 2027 Seltos, the longest powertrain coverage in the entry compact SUV class. Getting a competitive local dealer quote through our Insider Access to Dealer Pricing tool gives you the most accurate picture of your real out-the-door cost before committing to anything.
What Is a Good Price to Pay for a 2027 Kia Seltos?
Based on TrueCar’s 1.3 percent real-world transaction discount across 50 recent sales and the confirmed average paid of $26,130 against the $26,485 base sticker with destination, here is what a strong negotiated outcome looks like. On the LX FWD, targeting $25,700 to $26,100 including destination reflects a competitive result. On the S, a strong price falls approximately $1,200 to $1,800 above the LX target depending on the exact MSRP. On the EX, targeting approximately $27,500 to $29,500 is achievable with competing quotes depending on the final MSRP confirmation. On the X-Line S and X-Line SX, given the turbo engine and AWD premiums, expect the same 1 to 1.5 percent below sticker pattern to apply, with individual dealer quotes needed to establish the specific competitive range as more transaction data accumulates on this first-year redesign.
These benchmarks assume you have gathered quotes from multiple local Kia dealers, confirmed naturally aspirated versus turbocharged engine before comparing non-X-Line trims to X-Line prices, and kept the trade-in conversation completely separate from the new vehicle price negotiation.
Get Real Kia Seltos Dealer Pricing Near You Before You Visit a Showroom
The fastest and most effective first step in buying a 2027 Kia Seltos at the best possible price is finding out what local Kia dealers near you are actually willing to charge before you contact any of them directly. Click the “Get Prices” button above to use our Insider Access to Dealer Pricing tool, select the Seltos trim you are considering, enter your basic information, and get real pricing from Kia dealers in your area within minutes.
No showroom visit, no sales pressure, and no obligation. You get actual competitive quotes from local dealers competing for your business, alongside the invoice benchmarks in this guide, giving you everything you need to negotiate confidently on the most thoroughly redesigned Seltos since the nameplate launched, now with best-in-class passenger space and the first-ever X-Line available at a starting price under $26,500 with destination.
Darryl Taylor Dowe is a seasoned automotive professional with a proven track record of leading successful ventures and providing strategic consultation across the automotive industry. With years of hands-on experience in both business operations and market development, Darryl has played a key role in helping automotive brands grow and adapt in a rapidly evolving landscape. His insight and leadership have earned him recognition as a trusted expert, and his contributions to Automotive Addicts reflect his deep knowledge and passion for the business side of the car world.
