The Specialty Equipment Market Association (SEMA) has outlined its 2026 SEMA Show Education Program, which takes place November 3–6 at the Las Vegas Convention Center and features over 90 sessions covering technical developments, business strategy, and emerging automotive technologies.
For service and repair professionals, specialized training will be offered by leading industry bodies including the Inter-Industry Conference on Auto Collision Repair (I-CAR), the Society of Collision Repair Specialists (SCRS), and the Tire Industry Association (TIA), while the inaugural Auto Film Mastery Conference takes place on Monday, November 2.
Dedicated learning centers such as the FutureTech Studio and the ADAS Showcase will feature live demonstrations on vehicle repair, ADAS calibration, alternative propulsion, and mobility technology. In addition, executive management tracks will feature Dale Carnegie sessions designed to teach practical shop leadership and effective integration of artificial intelligence into daily shop operations.
Most educational sessions are included with show registration and accessible on a first-come, first-served basis.
