Ticketing marketplace SeatGeek has announced a partnership with Spotify that will direct an artist’s fans to its platform from the Spotify app. The integration is currently limited to a few participating venues for which SeatGeek is the primary ticket seller.
While SeatGeek is one of the largest online marketplaces for the secondary ticketing market, the company’s announcement makes clear that this Spotify integration only applies to venues where it’s the primary ticketing company. For now, that’s just 15 US partner venues, primarily professional sports arenas like AT&T Stadium in Arlington, Texas.
Spotify has experimented with direct ticket sales in the past, but now focuses on signing on partners to integrate into the streaming experience. The company currently lists 46 ticketing partners, including Ticketmaster, AXS and others. The app also allows users to follow specific venues to be notified about upcoming concerts and events.
The world’s largest music streaming service has added a glut of new features recently. One helps listeners learn more about a song, while another new addition finally added group messaging. The platform, which now boasts some 750 million monthly users, has also been trying to address AI slop in its library, although not very hard by the looks of it.
