Earlier this month, Nissan’s CEO announced that the company had moved beyond the start of its recovery plan and was now entering a period of growth. This came after news that it had cut $3.1 billion in costs and was making a profit. Now Japan’s stock market seems to be on board, and shares in the company have been up for the last several days.
Shares Rise As Buyers React To Transition Plan
Nissan Xterra Badass teaser. DuskNissan / Christian Meunier (LinkedIn)
On the Tokyo exchange, Nissan’s stock price rose for the fifth day in a row. The price has climbed to 390 yen ($2.44), up from 350 yen ($2.19) per share when Nissan announced its earnings for the last fiscal year.
The company is still nowhere close to a high, even for the year. It popped up to 464 yen ($2.91) in February when reports started circulating that Nissan, along with Honda and Mitsubishi, wasstill in talksabout a possible merger.
Since then, the odds of a merger have dropped like a stone. Honda reported its first loss ever, and Mitsubishi’s own shares have increased, changing the entire equation and how the business world sees the automakers.
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Nissan’s SUV Sales Are Straight-Up Unstoppable Right Now
The company’s overall Q1 sales are down, but every one of its SUVs posted strong gains.
According to a report from Response Japan, investors in that country are happy with what they’ve seen from Nissan. That positive reaction to the sweeping reforms the company has been making is bringing in buyers and driving up the price.
Still A Long Road Ahead
2027 Nissan Rogue Hybrid e-PowerNissan
Still, the automaker has a long way to go to meet its pre-pandemic results. In 2018, Nissan stock was trading at more than 1,000 yen ($6.27) per share. That was before former CEO Carlos Ghosn was arrested on suspicion of financial misconduct, setting off a series of events that has sent the company on the path it is currently recovering from.
It also has a long way to climb before its share value comes close to its Japanese competitors. With its current 390-yen price, Nissan has a market capitalization of 1.45 trillion yen ($9 billion).
For comparison among its competitors, Toyota has a share price of 3,000 yen ($18.80) and a market cap of 47.5 trillion yen ($298 billion). Though all automakers pale in comparison with Tesla’s market cap of $1.3 trillion, a figure that has no relation to company sales or profits.
Next up in Nissan’s plans are more vehicles. The automaker is working on a range of new hybrid-powered models that will go on sale around the world. The US market is set to get a new version of the Rogue crossover with the E-Power system. It’s expected to hit the market for 2027, and CarBuzz has driven the prototype already.
Also for the US, Nissan is working on new larger models. It is developing a new body-on-frame platform that it will use to bring back the enthusiast-friendly Xterra as well as a more rugged version of the Pathfinder SUV. Those vehicles will get a new V6, with both hybrid assist and without.
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About New Company Ownership, Nissan Says ‘Anything Can Happen’
The company CEO seems open to lots of different possibilities.
One of the first of those to arrive should be that new Xterra. Expect it on sale for 2028, and a new Frontier pickup could arrive at around the same time.
Source: Response
