“Product is king.” That line from Stellantis’s head of American brands, Tim Kuniskis, nicely summed up the company’s investor day, in which the multinational giant attempted to wash itself clean of the failures of previous CEO Carlos Tavares and present a plan that walked the tightrope of promising growth in a no-growth environment.
The 21 May event was a very different affair than that of 2022, when Tavares first presented his vision for the newly formed 14-brand company, starting with the change in location from Amsterdam to Michigan.
