So far this year, the Shenzhen-based conglomerate has sold almost twice as many cars as in the same period in 2025. Some of this is due to a much stronger market this year, although BYD’s share has nevertheless increased by almost 80 per cent, placing it in line with (and sometimes even ahead of) other mainstream EV and hybrid brands including Renault and Volvo. MG, which has been present in the UK in its current form since the early 2010s, is also seeing stronger growth than its key rival, Skoda, even achieving a greater market share year-to-date.
For now, the aforementioned VW and Kia remain the UK’s favourite automotive marques. However, as more and more people choose EVs, the balance of power will continue to shift; research from consultancy firm McKinsey and Company found that two-thirds of those owning cars from premium brands would be open to considering a model from another manufacturer when buying an EV. This drops slightly to a still-significant 57 per cent for owners of cars from mainstream marques.
Do the regulations need reforming?
With the UK still not expected to hit ZEV Mandate targets by the end of the year, despite EVs’ projected 2026 market share having risen to 28 per cent, and four in 10 EVs sold qualifying for the Electric Car Grant, industry leaders say the current regulations require reform.
The Society of Motor Manufacturer and Traders chief executive, Mike Hawes, said: “Progress cannot be sustained if manufacturers continue haemorrhaging billions in EV discounts, distorting demand to avoid even steeper penalties. The sector’s commitment to decarbonisation is not in doubt, but its ability to remain viable – and attract investment for an EV future – is under intense pressure.”
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