Core values of low weight, rear-wheel drive and a balanced chassis will still apply to the BRZ, however, given that it’s intended to be a purer and more engaging offering alongside its more capable and practical siblings.
There’s yet another reason that such high-end halo models will only become more important in future, too. Japanese brands such as Subaru are quickly realising that their global market share is already being threatened by new-age Chinese competition.
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The ability to capitalise on things including motorsport heritage will become a key element of what keeps brands like Subaru in business. Many buyers, especially in Japan, consider the distinctiveness of cars – driven by legacy – as a key reason to buy, pressuring Subaru to do more with the passion it’s created over decades of motorsport.
Of course, the relevance of these models for the UK and Europe is less clear, because emissions regulations here are far tougher than those in other parts of the world. Yet Subaru isn’t leaving Europe behind, because it’ll be a big driver of a BEV program which will also include new high-performance derivatives. David Dello Stritto, Subaru general manager for Europe, told Auto Express: “We’re pushing as hard as we can to have it as soon as possible and it’s definitely on the map. I can’t say when, and globally we’re assessing our priorities. Customers want it. It’s not just me. And that’s why I don’t want this to be wishful thinking. We’re talking to Japan. There are things in the making.”
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