Maserati’s New Levante Won’t Chase Purosangue, Urus: 'We Are Not Ferrari, We Are Not Lamborghini'

Ultra-luxury Italian SUVs, like the Ferrari Purosangue and Lamborghini Urus, are practically licenses to print lira for their makers. But the next-most-prestigious major automaker in the country that defines passionate vehicles doesn’t have one to go after them. Maserati is getting ready to build a big luxury SUV, but brand CEO Santo Ficili told CarBuzz that its compatriots will not be the target.