Lamborghini has made a name for itself building some of the most outrageous performance cars in the world. They typically have names to match, too. Perfectly illustrating both aspects of the brand is the Countach, which is in contention for being the automaker’s most iconic machine and is named after an expletive. Other models have been named after fighting bulls (perfect considering Lamborghini’s logo), and all manner of fitting nouns and adjectives.
Lamborghini is showing no signs of stopping these traditions anytime soon, as it filed trademarks for two more absurd names.
Insane Bulls In The Trademark Office
CarBuzz found these trademarks filed with the European Union Intellectual Property Office last month. Each is for a name for use on automobiles, as well as a variety of other products, such as vehicle electronics, clothing, and toy cars. Basically, the trademark seems to cover the name of an actual car, its parts, and various related merchandise with the car’s branding.
Of the two, the one we find the most interesting is “Delirio,” which our Italian-to-English dictionaries tell us translates straight to “delirium,” which is a sort of madness. As Webster’s puts it, it’s “an acute mental disturbance characterized by confused thinking and disrupted attention, usually accompanied by disordered speech and hallucinations.” There were probably a few people driven to near delirium the first time they saw the original Lamborghini Miura (named after a bull) back in the 1960s. Lamborghini just needs to make sure this name goes on a thoroughly shocking-looking and/or performing machine to live up to the name.
As for the other name, it’s slightly less unabashed as Delirio, but is still very much in the vein of Lamborghini’s naming history. It’s “Atrevido,” which is, according to Spanish news outlet ABC, the name of yet another fighting bull, one from Spain in 1966. Not only that, but the name has another great translation in English: “Daring” or “Bold.” We’d say pretty much every Lamborghini design fits that term.
Lamborghini Revuelto spy photoCarbuzz/Valnet
What Cars Might Get These Names?
It’s entirely possible these names might not show up on a production car, or even concept car, for years. As far as we know, only the names have been trademarked, not any specific logo. It’s also possible that these names could be added to existing or future models as a special trim. Just as a hypothetical example, we’ve seen Lamborghini working on a new version of Revuelto. Lamborghini could absolutely call it the Revuelto Delirio, the crazy Revuelto.
A concept car would probably be the most-likely case for a near-term reveal, save for the possibility of a trim level. That upgraded Revuelto is probably the production car coming the soonest. The Temerario is still quite fresh, so it won’t be getting a replacement anytime soon. Plus, a production version of the Lanzador concept is still supposedly on the way by the end of the decade, and it will probably use that same name.
CarBuzz Insight – Why This Matters:
As you’ll see in the note below, there’s also the possibility that these names will just end up shelved and never used, or show up many years into the future. We certainly hope that Lamborghini doesn’t let them collect dust, because we love them.
Regardless of what Lamborghini does with these names, it’s clear that the company knows what it does best and is far from running out of ideas for maintaining its special kind of crazy.
Trademark filings do not guarantee the use of such nomenclature in future vehicles and are often used exclusively as a means of protecting intellectual property. Such a filing cannot be construed as confirmation of a production-bound application.
Source: EUIPO, Merriam-Webster, ABC
