The 2027 Ford Maverick arrives with a significant powertrain restructure that changes the buying math at every trim level, plus meaningful price reductions on the Lobo and Tremor that make the performance and off-road variants more accessible than they have been since the truck’s launch. The hybrid powertrain is now the standard engine on the XL and Lariat, the EcoBoost turbo is repositioned as a performance and AWD-centric option on higher trims, and the 4,000-pound tow package opens up to hybrid models for the first time. If you are shopping the Maverick, knowing the dealer invoice price alongside these powertrain changes gives you everything you need to negotiate from a position of knowledge. This guide walks through invoice prices by trim, the new powertrain structure, and what actually changed for 2027.
The 2027 Maverick Powertrain Restructure
The most important thing to understand about the 2027 Maverick before you start cross-shopping trims is how Ford reorganized the engines. In 2026, buyers could choose between the 2.5-liter hybrid and the 2.0-liter EcoBoost turbo on most trims. For 2027, Ford removed the EcoBoost option from the XL and Lariat. Those two trims are now hybrid-only. If you want the turbocharged 2.0-liter EcoBoost, the cheapest way to get it is the AWD XLT, which starts at $33,140 MSRP.
The 2.5-liter hybrid produces 191 combined system horsepower and delivers its power through a continuously variable transmission. It is a proven, low-maintenance powertrain that Ford has used in the Maverick since launch, and it is what gives the truck its exceptional fuel economy — EPA estimates run around 42 city and 33 highway on FWD configurations. For buyers who primarily commute and do light hauling, the hybrid is a sensible choice and now comes standard at the entry level without the previous option tax.
The 2.0-liter EcoBoost produces 250 horsepower and pairs with an 8-speed automatic. It delivers stronger acceleration, higher towing capacity on optioned configurations, and is the only engine available on the Lobo and Tremor performance trims. If towing matters, the EcoBoost combined with the 4K Tow Package is what gets the Maverick to its 4,000-pound limit — and for 2027, Ford also extended the 4K Tow Package to hybrid models, removing a restriction that had pushed tow-focused buyers toward the more expensive EcoBoost.
2027 Ford Maverick Invoice Prices by Trim
The table below shows MSRP alongside the dealer invoice price for all eight 2027 Maverick configurations. All are the standard SuperCrew 4.5-foot bed — the Maverick does not offer alternate cab or bed configurations. Prices are pre-destination; Ford’s destination charge on the Maverick is approximately $1,845.
Trim
Drivetrain
Engine
MSRP
Dealer Invoice
Dealer Margin
XL
FWD
2.5L Hybrid
$28,145
$27,582
$563
XLT
FWD
2.5L Hybrid
$30,745
$30,130
$615
XL
AWD
2.5L Hybrid
$31,540
$30,739
$801
XLT
AWD
2.0L EcoBoost
$33,140
$32,357
$783
Lariat
FWD
2.5L Hybrid
$34,760
$34,065
$695
Lobo
AWD
2.0L EcoBoost
$35,930
$35,212
$718
Tremor
AWD
2.0L EcoBoost
$37,155
$36,412
$743
Lariat
AWD
2.0L EcoBoost
$37,155
$36,292
$863
Dealer margins on the Maverick are thin throughout the lineup, ranging from $563 on the entry XL FWD to $863 on the top Lariat AWD. The Maverick has historically been one of the most demand-constrained vehicles in Ford’s lineup, and tight margins reflect that. These are front-end margins before dealer holdback; Ford’s quarterly holdback payment to dealers provides some additional room below invoice for buyers who are negotiating on lot inventory rather than ordering. Expect less flexibility during periods of strong demand and more room on a truck that has been sitting for several weeks.
Trim-by-Trim Breakdown
The XL is the entry point and arguably the Maverick’s purest value proposition. Standard equipment includes LED headlights, a 13.2-inch SYNC 4 touchscreen, wireless Apple CarPlay and Android Auto, and cruise control — a solid feature set for a truck starting under $28,200 MSRP. The XL is now hybrid-only in FWD, with AWD available as a hybrid upgrade. Full Co-Pilot360 safety package is a $795 option worth adding for most buyers. At a $27,582 dealer invoice on the FWD hybrid, this is one of the most affordable new trucks sold in the United States.
The XLT adds upgraded interior materials, 17-inch alloy wheels, keyless entry, a power tailgate lock, and a trailer hitch receiver. The Luxury Package option ($1,890) brings heated front seats and remote start. The Black Appearance Package and FX4 Off-Road Package are also available. The XLT is the first trim that offers the EcoBoost, but only in AWD configuration — the FWD XLT remains hybrid-only. For buyers who want the turbo at the lowest possible price, the AWD XLT at a $32,357 invoice is the entry point.
The Lariat is the premium daily-driver version of the Maverick. Standard AWD comes on the EcoBoost Lariat, while the hybrid Lariat is FWD. Equipment includes a 360-degree camera, Bang and Olufsen audio system, adaptive cruise control, and the features from the XLT Luxury Package as standard. Heated seats, premium leather-appointed seating, and technology that steps the Maverick up toward compact car comfort levels are what define the Lariat. It is the only configuration where you get the full comfort and technology package without moving into the Lobo or Tremor’s performance-oriented territory.
The Lobo is the sport performance trim, available in AWD with the EcoBoost only. It adds a tuned suspension, upgraded brakes, 19-inch Turbofan wheels, and a 7-speed automatic with paddle shifters. The Lobo High variant adds approximately $5,495 and raises the performance specification further. For 2027, the Lobo’s starting MSRP dropped by approximately $3,775 versus 2026, making it the most accessible it has been. At a $35,212 invoice, the Lobo AWD is competitive with what other compact trucks charge for far less capability and character.
The Tremor is the off-road variant, also AWD and EcoBoost only. It adds a locking rear differential, all-terrain tires, skid plates, and Ford’s Trail Control system for low-speed off-road crawling. The Tremor’s starting MSRP dropped by approximately $3,490 for 2027, bringing it to $37,155. At a $36,412 invoice, the Tremor delivers factory off-road hardware at a price that would have been a $40,000-plus transaction in the previous model year. No hybrid option is available on the Tremor.
Towing Capacity
Base towing capacity on the 2027 Maverick is 2,000 pounds across all configurations without additional packages. With the 4K Tow Package ($745), towing jumps to 4,000 pounds. For 2027, this package is now available on hybrid models as well as EcoBoost models — a meaningful change from previous years when the 4,000-pound rating was EcoBoost-only. Buyers who need towing capability and prefer the hybrid’s fuel economy no longer have to choose the more expensive engine to get the higher tow rating. The 4K Tow Package is not available on the Lobo or Tremor.
Fuel Economy
The hybrid powertrain is the Maverick’s fuel economy standout. FWD hybrid configurations earn approximately 42 mpg city and 33 mpg highway, delivering mid-40s combined fuel economy in a truck body — a figure that rivals many sedans and crossovers. AWD hybrid configurations see a slight reduction in those numbers. The 2.0-liter EcoBoost delivers around 23 mpg city and 30 mpg highway in FWD configuration; AWD EcoBoost ratings are lower. For urban commuters and buyers with predictable daily routes, the hybrid’s city mileage advantage is genuinely significant over the life of ownership.
What Changed for 2027
The core changes are powertrain and pricing. The EcoBoost is removed from XL and Lariat FWD, making the hybrid the only engine for those configurations. The 4K Tow Package opens to hybrid models. The Lobo and Tremor both received substantial price reductions of roughly $3,500 to $4,300, making them more competitive with rival compact trucks that have entered or expanded in the segment. The cheapest EcoBoost configuration shifted from the base XL to the AWD XLT, raising the entry price for buyers who specifically want the turbo by approximately $5,000 over what was available in 2026.
Warranty Coverage
The 2027 Ford Maverick carries a 3-year/36,000-mile bumper-to-bumper warranty and a 5-year/60,000-mile powertrain warranty. The hybrid battery is covered for 8 years or 100,000 miles, consistent with Ford’s hybrid battery warranty terms across the lineup. Ford also includes 2 years or 24,000 miles of complimentary scheduled maintenance on new Maverick purchases.
How to Negotiate a 2027 Maverick
The Maverick has historically been one of the hardest new vehicles to negotiate in the Ford lineup because demand frequently outpaces supply. When inventory is tight, dealers have little incentive to come off MSRP, and some markets have seen Mavericks selling at or above sticker. The price reductions on Lobo and Tremor for 2027 and the broader restructuring may ease some of that demand pressure, particularly at the higher trim levels.
Use the invoice prices as your target, but be realistic about what the market will bear. On XL and XLT, margins of $563 to $783 are genuinely thin, and asking for a price below invoice on a truck with strong demand may not be realistic. That said, knowing invoice keeps you from paying unnecessary markup above MSRP.
Timing matters with the Maverick more than most vehicles. If a dealer has inventory sitting for more than 30 to 45 days, the leverage shifts. Email multiple dealers for quotes before visiting and use competing offers to establish a floor. Ford’s current incentives, if any are running, can also change the math — manufacturer cash on a Maverick moves the needle significantly given the thin per-trim margins.
If you are open to ordering rather than buying off the lot, some dealers are more willing to negotiate on custom orders because they have a committed buyer before the truck arrives. Lock in an agreed price at or near invoice at order time and you have a defensible position regardless of what happens to market demand before the truck lands.
The finance and insurance office is as important here as on any other vehicle. On a $28,000 to $37,000 truck, extended warranty, fabric protection, and accessory packages can add a significant percentage to your out-of-pocket cost. Decide what you want before you sit down, and treat each F&I product as its own buying decision rather than a bundle you are nudged to accept as a package deal.
Darryl Taylor Dowe is a seasoned automotive professional with a proven track record of leading successful ventures and providing strategic consultation across the automotive industry. With years of hands-on experience in both business operations and market development, Darryl has played a key role in helping automotive brands grow and adapt in a rapidly evolving landscape. His insight and leadership have earned him recognition as a trusted expert, and his contributions to Automotive Addicts reflect his deep knowledge and passion for the business side of the car world.
