ECD Auto Design, America’s leader in luxury custom vehicles, has announced a new partnership with the Chelsea Truck Company to bring an unprecedented level of personalization to the U.S. market. This collaboration will focus exclusively on brand-new Land Rover Defenders and Ineos Grenadiers, transforming them into bespoke creations that blend modern capability with striking, individualized design.
A New Era of Tailored Luxury
This partnership unites Chelsea Truck Company’s bold, fashion-forward design ethos with ECD’s state-of-the-art U.S. facility. For the first time, American customers will have direct access to Chelsea’s iconic styling, paired with ECD’s craftsmanship and design process, to create vehicles that feel as personal as they are powerful.
“Our clients want more than a vehicle—they want a statement,” said Elliot Humble, CTO of ECD Auto Design. “This partnership with Chelsea Truck Company allows us to deliver exactly that: new Defenders and Grenadiers styled to reflect each customer’s taste, from refined luxury to aggressive urban edge. No two builds will ever look the same.”
The Bespoke Experience
Every commission begins with a collaborative design session, where customers work alongside ECD’s design team to tailor every detail:
- Exterior Presence – Wide-body kits, exclusive Chelsea styling elements, unique paintwork, and bold wheel options.
- Interior Craftsmanship – Premium materials, hand-stitched leather, tailored trim finishes, and seating layouts that match each client’s lifestyle.
- Lifestyle Performance – Subtle enhancements for comfort, utility, or off-road adventure, all within the platform of a brand-new vehicle.
“Personalization is the future of luxury,” Humble continued. “What excites us most about this collaboration is the freedom it gives customers. We’re not talking about packages or trim levels—we’re offering the chance to co-create a Defender or Grenadier that feels like it could only belong to you.”
Built in the USA, Styled with a British Influence
All commissions will be crafted at ECD’s Florida headquarters, with Chelsea Truck Company’s design DNA woven into every build. Each new Defender or Grenadier will deliver modern reliability, safety, and performance while standing out with bespoke styling that sets it apart from anything else on American roads.
Availability
ECD Auto Design and Chelsea Truck Company are now accepting commissions for bespoke new Land Rover Defenders and Ineos Grenadiers in the United States. Lead times are as little as two weeks. A range of ‘ready to drive’ vehicles will be built for ECD’s retail units over the coming months. Contact ECD today to discuss your custom Defender or Grenadier. ECD will also be launching a similar offering for Jeep Wranglers and Range Rovers in the coming months, so keep an eye out for more stunning creations.
