All the controversy surrounding the launch of the first all-electric sedan to ever wear the Ferrari badge hasn’t slowed down sales any – every single Ferrari Luce allocated to the Chinese market is already spoken for.
UPDATE 29JUN2026: Ferrari dealers say you can still order a Luce in China.
After a number of outlets began reporting that all 88 examples of the all-electric Ferrari Luce had sold out in the all-important Chinese market, local media outlet Lanjinger (which roughly translates to Blue Whaler, apparently) began reaching out to Ferrari dealers to confirm the sellout. What they found was something decidedly else.
Regarding rumors that the car has sold out in China, reporters from Blue Whale Auto contacted several authorized Ferrari dealerships. All responded that orders were still possible, but a deposit of several hundred thousand yuan was required to secure a spot in the first batch. Some dealerships quoted 400,000 yuan, while others quoted 500,000 yuan. One dealership representative stated, “Once a contract is signed, the deposit is non-refundable. Another deposit will be collected once production begins, and the final payment will be made upon delivery of the car.”
Regarding delivery times, several dealers revealed that the first batch of customers who placed orders are expected to receive their vehicles starting in the third quarter of next year, with earlier orders facilitating earlier production. Test drives are not currently supported. “Currently, there is only one engineering display vehicle from the Italian factory in the Asian market, which will subsequently tour various locations. Test drives are expected to be available next year,” one dealer stated.
LANJINGER
While this report doesn’t completely contradict the original reports that the first batch of 88 Ferrari Luce EVs were already sold, it does serve to remind everyone involved that what we’re talking about here, ultimately, is a limited-edition Ferrari – which means production is limited by how many they can sell.
You can check out the original post, published this weekend and citing CarNewsChina, The Drive, and other sources as well, then head on down to the comments to either tell all the Ferrari EV fans you told them so or tell all the doubters that Ferrari is going to sell way more than 88 Luce EVs in the world’s biggest, most important auto market
Remember: Elmo hopes both teams have fun.
Ferrari unveiled its new Luce EV this past May, and the car – both the first regular production sedan in the company’s history and the brand’s first car penned by ex-Apple design guru Jony Ive – was immediately criticized for being too plain, too practical, and too electric (among other things) by legions of internet commenters. The negative feedback was enough to drive Ferrari’s stock down over 6% in a single day, leading the company to axe its long-serving chief marketing and commercial officer, Enrico Galliera, just weeks after the rocky debut, installing former BMW Italy boss Massimiliano Di Silvestre in his place.
Nobody seems to have explained all this to the Chinese, however. All 88 examples of the 3,988,000 yuan (~$586,000) Ferrari Luce allocated to that market were snapped up “immediately,” according to CarNewsChina.
That rapid sellout supports Ferrari CEO Benedetto Vigna’s claims that the Luce is “clocking up orders” despite the backlash, which could be interpreted to mean that any backlash against the electric Ferrari isn’t a market backlash, with “market” being defined as “people who can actually afford to buy the thing.”
It’s nice in there
Luce interior; by Ferrari.
Another take, however, is the idea that Ferrari dealers were effectively forcing customers to buy a Luce in order to gain access to the brand’s more exclusive (and expensive) models – a report that gained enough steam to appear in Bloomberg before being vehemently denied by Galliera in at least one interview prior to his axing.
“No, I was mad because we don’t respect what is written in this article, and it’s totally not correct,” Galliera told The Drive. “Let me say why: because since the very beginning, we made clear to our clients that this car is designed for a different target audience.”
We’ll see if that’s true if and when those 88 Luce buyers get fast-tracked into the next Ferrari hypercar soon enough.
SOURCE | IMAGES: CarNewsChina.
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