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    Home»Auto News»Big Profits Suggest SRT Is More Than Just A Halo For Stellantis
    Auto News

    Big Profits Suggest SRT Is More Than Just A Halo For Stellantis

    kirklandc008@gmail.comBy kirklandc008@gmail.comJuly 31, 2026No Comments4 Mins Read
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    Big Profits Suggest SRT Is More Than Just A Halo For Stellantis
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    It was just two months ago that Stellantis unveiled an ambitious restructuring and product plan, dubbed FaSTLAne 2030, to shore up the struggling global automaker after the departure of former CEO Carlos Tavares in December 2024. While it might have been understandable if Stellantis were to shut down certain underperforming brands, the automaker instead kept the US stable intact and pushed for efficiency improvements. Based on second-quarter financial results, it appears the plan is working, so far.

    Dodge Charger SixpackDodge

    Not only did CEO Antonio Filosa preserve the Chrysler, Dodge, Ram, and Jeep brands in North America, but he and his executive team announced new regional products for all four, under the theory that every great recovery is led by great new vehicles that connect directly with consumers. The strategy has worked for Chrysler or DaimlerChrysler or Fiat Chrysler in the past – witness the seemingly endless variants of the Dodge Challenger for evidence.

    Lots Of SRT Variants Are Coming

    But today’s financial report at the halfway point of 2026 shows big gains for a sub-brand positioned below the four long-established marques: SRT, short for Street and Racing Technology, the name attached to the in-house high-performance group in the US during the DaimlerChrysler years.

    2026 Ram Dakota Nightfall concept front quarterStellantis

    The FaSTLAne 2030 plan shows several SRT models or variants coming, such as the Dodge Copperhead, GLH, Durango, and Charger; the Ram Dakota, 1500 pickup, and Ramcharger SUV; and the Jeep Grand Cherokee, Grand Wagoneer, and Wrangler Scrambler muscle truck. And now we know why: because SRT variants are insanely profitable.

    “SRT brings unique capabilities and a powerful halo effect across all our lineup, while delivering margins from two to three times higher than comparable non-SRT variants.”

    –Stellantis CEO Antonio Filosa

    Tavares effectively disbanded SRT in 2021, but the company, under Filosa, relaunched the division one year ago. Since then, the Dodge Durango SRT and Ram Rumble Bee muscle truck have launched with Hemi V8 power, and supercharging, too. Filosa said Stellantis is now shipping the “highly profitable Ram 1500 TRX SRT to customers,” just six months after it was unveiled as the first off-road product from the SRT division.

    2027 Ram 1500 TRX SRTRam

    Hemi V8 Gives Ram A Big Boost

    Also on the product front, Filosa said Stellantis is on track to launch the Jeep Grand Wagoneer REV extended-range EV and Jeep Recon BEV in 2026, although an ICE version of Recon is coming later. And based on second-quarter performance, Filosa said, “all key financial metrics are significantly improved year over year,” with net revenue up 13% to $50.1 billion, with industrial free cash flow up $1.2 billion from flat last year. The company shipped 1.6 million vehicles in the second quarter, up 10% from Q2 2025.

    In North America (the company’s second largest market behind Europe), vehicle shipments were up a stout 38% to 445,000 units, and restoring the Hemi V8 to the lineup helped push Ram sales up 12% compared to Q2 2025.

    CarBuzz Insight – Why This Matters:

    Now that the Trump administration has relaxed emissions regulations in the US, muscle cars, trucks, and SUVs may be coming out fast and furious for the next few years, not only from Stellantis but from other brands as well. And it’s not all about the Dodge Copperhead, which has yet to be revealed but promises to push a lot of enthusiast buttons, based on what we saw in the Stellantis design dome in May. But SRT is spreading its wings across lots of new vehicles, from the GLH hot hatch and Dakota midsize pickup to the Grand Cherokee and Ramcharger SUVs.

    Base Trim Engine

    6.2L Supercharged Hemi V8

    Base Trim Transmission

    8-Speed Automatic

    Base Trim Drivetrain

    Four-Wheel Drive

    Base Trim Horsepower

    777 hp

    Base Trim Torque

    680 lb-ft

    0-60 MPH

    3.5 sec

    Segment

    Full-Size Pickup Truck

    big Halo Profits SRT Stellantis Suggest
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    10 Flat-Plane-Crank V8s Ranked By Redline, Because 8,500 RPM Is Officially Just Getting Warmed Up

    November 10, 2026

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