Full-size pickup trucks rule America. That goes for public streets, and private meeting rooms at the automaker than build them. And the battle is getting a little exciting as we pass the halfway point in 2026.
These trucks dominate the sales charts and the balance sheets of the Detroit Three. Now Ram is pulling closer to being the number two truck than it has in a very long time, and General Motors is pulling away from Ford when you combine Silverado and Sierra sales. The gap between F-Series and Silverado is a little tighter, too. But Ram is the only one posting a big sales increase, and nobody knows why. Actually, we’re pretty sure everyone knows why. Let’s look at the numbers as of June 2026.
Full-Size Trucks Are More Than 2 Million Units Per Year
2025 GMC Sierra 2500 HD Denali Ultimate Black Front Angled ViewGMC
Together, Ford, GM, Ram, and Toyota have sold 1.07 million full-size trucks this year, excluding EVs. That includes light duty trucks (F-150, Ram 1500, etc.) and HD trucks (F-250, Sierra 2500, etc.). It’s a big figure, but in the same period last year, the same brands moved a few more: 1.09 million to be exact.
Ford and Ram are the two that are really moving the needle. Ford, thanks to an ongoing issue with an aluminum supplier, has lost 46,859 F-150 and Super Duty sales this year, while Ram has picked up 33,296. GMC lost 8,414 sales, and the Toyota Tundra was down 598. All total, figure around 20,000 buyers simply decided they didn’t want (or couldn’t afford) a new truck right now.
Between the Chevrolet Silverado and GMC Sierra lines, GM sold 236,136 trucks in the second quarter of 2026, and 436,954 in the first half of the year. That beats Ford’s 195,479 and 352,960, respectfully, but the F-Series will remain the top seller. Why? Because Ford has one brand, while GM splits sales between two – the Silverado at 142,745 for Q2 and Sierra at 93,391. Ram sold 110,166 for the quarter, and Toyota 39,752. If you have number fatigue, don’t worry. We have nifty charts for you below.
GM North America President Duncan Aldred said last month that gas prices were impacting the company’s full-size truck sales. That’s likely the same at Ford, which has recently received good news about its production supply chain and hopes to make up around 50,000 lost units over the rest of the year.
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2026 Truck Sales By Model
Q2 2026
Q2 2025
Difference
YTD
YTD 2025
Difference
Ram Total
110,166
95,472
14,694
207,616
174,320
33,296
LD
66,669
51,848
14,821
125,522
98,915
26,607
HD
43,497
43,624
-127
82,094
75,405
6,689
Silverado Total
142,745
153,301
-10,556
268,884
278,599
-9,715
LD
94,992
95,881
-889
179,393
174,080
5,313
HD
47,753
57,420
-9,667
89,491
104,519
-15,028
Sierra Total
93,391
89,117
4,274
167,710
166,409
1,301
LD
66,211
59,488
6,723
118,068
112,379
5,689
HD
27,180
29,629
-2,449
49,642
54,030
-4,388
F-Series Total
195,479
216,617
-21,138
352,960
399,819
-46,859
LD (Approx)
123,152
136,469
-13,317
222,365
251,886
-29,521
HD (Approx)
72,327
80,148
-7,821
130,595
147,933
-17,338
Tundra Total
39,752
39,416
336
74,368
74,966
-598
Light Duty, Big Sales
2026 Ford F-150 Lariat 3/4 rearFord Motor Company
Breaking out the LD and HD trucks, the F-150 remains on top. Ford is the only one of the HD truck companies that doesn’t break out light and heavy in its sales charts, but it does split out the production of the two so we can estimate.
The estimate doesn’t have to be that close, because the sales total isn’t. Ford moved about 123,152 F-150s in Q2 and 222,365 for the half-year. Chevy was second with 94,992 and 179,393 Silverado 1500s, while Ram and GMC’s Sierra 1500s were neck and neck with Ram posting 66,669 and 125,522. GMC sold 66,211 in Q2 and 118,068 so far through the year.
2026 Truck Sales By Manufacturer
Q2 2026
Q2 2025
Difference
YTD 2026
YTD 2025
Difference
GM
Total
236,136
242,418
-6,282
436,594
445,008
-8,414
Ford
Total
195,479
216,617
-21,138
352,960
399,819
-46,859
Ram
Total
110,166
95,472
14,694
207,616
174,320
33,296
Toyota
Total
39,752
39,416
336
74,368
74,966
-598
We already know what is driving Ford and GM truck sales. CarBuzz has reached out to Ram to learn more about why it is headed in the opposite direction, and will update this when we get a response. Ram has just launched the reborn and more powerful TRX as well as the Rumble Bee sport trucks, but neither model is on sale yet.
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The return of the Hemi V8 almost certainly has something to do with it, but the impact isn’t clear. Ram boss Tim Kuniskis said earlier this year that Stellantis wanted to build an additional 100,000 Hemi V8s per year and that in vehicles where it was available, the share was about 40%. Though that includes vehicles where Hemi is the only offering, making it difficult to interpolate.
CarBuzz Insight – Why This Matters:
2025 Toyota Tundra pickup truck towing trailer. Motion. On-road. Front, three-quartersToyota
Falling sales of key models means bigger discounts. Chevrolet just introduced 0% financing for five years and no payments until September. Building a truck online shows discounts between $2,000 and $3,500 depending on the grade, and Ram is also offering some big deals. It’s always Truck Month in America, but with fuel prices starting to slide again, it might be a good time for a new pickup.
Sources: GM, Ford, Ram, Toyota
