They say that you shouldn’t put all your eggs in one basket, but the strategy seems to be working for Ram, essentially only offering a single model in the Ram Pickup. The brand is carrying Stellantis to glory, outselling Dodge by nearly four-to-one, and leading the Grand Cherokee as the parent company’s most popular vehicle by a six-figure margin (if we count the Heavy Duty trucks alongside the 1500).
Ram seems to have hit on a perfect alchemy of brand loyalty and portfolio streamlining. With the recent announcement of some new toys to play with, including a smaller pickup and the Rumble Bee street truck, it’s worth examining the brand’s place in the Stellantis stable, and in the American industry at the moment, if only so you can make some informed predictions and say “toldyaso!” when the upcoming Ram Rampage does or doesn’t turn out to be a success.
Ram Simply Can’t Be Knocked Out Of The Top 10 Sellers
2026 Ram 1500 America 250Ram
2019 was a good year for the Ram Pickup, claiming the second-place spot, right below Ford, at 633,694 units sold to the Ford F-Series’ 896,526 units sold. Since then, the Chevy Silverado has retained its spot as the second bestselling truck, year after year, but the Ram Pickup refuses to be knocked out of the top 10, usually landing in the top five.
For 2025, Ram sold 374,059 pickups across all sizes. That includes 204,139 1500s, and 169,920 units across the 2500 and 3500 sizes.
How does this fit into Stellantis’ overall sales for the year? Let’s break it down.
Brand
Sales
Jeep
593,399
Ram
374,059
Chrysler
125,798
Dodge
100,095
Alfa Romeo
5,652
Maserati
2,838
Fiat
1,141
Total
1,201,982
Our Maserati numbers come from the Maserati Owners Club, reporting just 132 units sold last December in the US, and around 8,000 worldwide for the whole year. Alfa Romeo has its fans, but Maserati and Fiat are both incredibly niche, and one has to wonder how much longer Stellantis will continue to sell these brands in North America.
USA Today reported in January that Stellantis sold 1,260,345 in the US in 2025. That’s nearly 60,000 units more than our data shows, but, obviously, Stellantis would have access to more in-depth sales info than we would. Our numbers are accurate according to publicly-available data for each brand.
Ram And Jeep Lead The Stellantis Brand By A Wide Range
2026 Ram 1500 Warlock rear 3/4 driving gravel dustStellantis North America
Ram and Jeep are clearly the prize ponies, outselling the rest of the brand’s portfolio by a combined ratio of more than eight to one. Ram alone makes up around 31% of the total, selling roughly one pickup for every two models sold across the company’s six other brands, as well as claiming the top-selling Stellantis vehicle overall.
The rest of the company’s top-selling models shake out like this for units sold in 2025.
- Ram Pickup – 633,694
- Jeep Grand Cherokee – 210,082
- Jeep Wrangler – 167,322
- Chrysler Pacifica – 110,006
- Jeep Compass – 101,997
- Dodge Durango – 81,168
- Jeep Gladiator – 56,790
- Jeep Wagoneer – 39,907
- Chrysler Voyager – 15,792
- Jeep Wagoneer S – 10,864
Stellantis’ 11th top-selling model, for curiosity’s sake, is the Dodge Hornet, with 9,365 sales total, and that car is considered a total failure, introduced only to help Dodge meet emissions standards. Few companies see such a dramatic fall-off between their leading and trailing models across such a diverse portfolio.
All That From One Pickup?
2026 Ram 1500 towing a 1977 Dodge Li’l Red ExpressStellantis
If you want to argue semantics, it might be more accurate to say that Ram currently offers one nameplate, rather than one model. The Ram 1500, the Ram 2500, and the Ram 3500 are all counted under the Ram Pickup banner, in terms of sales, but there are some key differences between their entry-level models.
Ram 1500
Ram 2500
Ram 3500
Engine
3.6-Liter NA 6-Cylinder
6.7-Liter Cummins 6-Cylinder
Power
305 hp
430 hp
Torque
271 lb-ft
1,075 lb-ft
Maximum Towing Capacity
8,130–11,610 lbs
20,000 lbs
36,610 lbs
At a glance, it’s not hard to tell the difference between these trucks. The Ram 1500 is a work-capable daily-driver with plenty of get-up-and-go, hitting 60 mph in around five seconds, give or take, depending on your configuration. Versatile and powerful.
The Ram 2500 is a beast, pulling 20,000 lbs in its wake with the Cummins engine under the hood, and the 3500’s towing stats are flat-out ridiculous, with a properly equipped pickup being able to tow small houses and maybe even modestly sized commercial buildings.
It’s worth noting that the margin between 1500 sales and 2500/3500 sales isn’t that wide, at a difference of just 9%, favoring the 1500. This means that, when you’re talking to a Ram owner, it’s nearly a coin-toss whether they drive the standard full-size truck, or something a little heavier.
How Will The Brand’s Planned Diversification Pay Off?
2025 Ram Rampage Red Front Angled View Driving on DirtStellantis
When we say that the Ram brand is “diversifying,” we mean they’re extending the Ram 1500 line with two new options, and they’re bringing their compact pickup in from the Latin American market. Still, for a brand that was established to sell a single model, after the split from Dodge 16 years ago, that’s kind of a big deal.
The Rumble Bee Will Definitely Have Its Fans
2027 Ram 1500 Rumble BeeRam
Street truck buyers are definitely a niche market, but they’re an under-served niche market. The Ford F-150 Lobo looks really cool, but, aside from lowered suspension, offers no meaningful performance enhancements over a standard Ford F-150. The Rumble Bee promises up to 777 hp, with 3.4-second takeoffs, and a redesigned frame, measuring 13 inches shorter than the standard Pickup, for less frame flex and snappier responses.
The Rampage Probably Won’t Be Unseating The Ford Maverick
2025 Ram Rampage Red Rear Angled View Driving on DirtStellantis
The Ram Rampage (cool name, right?) is based on the compact pickup the brand currently sells in Brazil. The truck shares a platform with the Jeep Compass and the Alfa Romeo Tonale, including the 2.0-liter turbo-four engine, for 268 hp. We don’t expect the truck to knock the Maverick off its throne, but Ram could succeed in claiming a strong second place, where the Hyundai Santa Cruz failed.
Related
Ram 1500 REV Going With Only The Small Battery
Of course the “small” battery is still quite large.
That Extended-Range Pickup Is Still In The Works
2026 Ram 1500 REVStellantis
Ram dropped development of its full-size electric pickup last year. Instead, the brand has an extended-range plug-in on the way, going by the name of the Ram 1500 Rev (a project formerly in development under the Ramcharger name). We’ve got high hopes for this one, promising 647 hp from a dual-electric motor setup with a 3.6-liter V6 operating as an onboard generator, with a maximum range of 690 miles.
If the Ram Rev is a success, it won’t only be a win for Ram and Stellantis, it will prove the potential of extended-range vehicles, and could fast-track the growth of a whole new segment.
Sometimes, Less Is More
2026 Ram 1500 Warlock front 3/4Stellantis North America
Ram’s streamlined approach to dominating a single corner of the market has proven very effective, and there are a few brands that could stand to take notes. In fact, Stellantis might be the chief offender in this area, with several brands under its umbrella that barely register a blip on the radar.
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Here’s Why Ram’s New Street Truck Strategy Might Actually Work This Time
One thing has been left out of that strategy, at least for now.
On the other hand, it’s precisely because of Fiat that Ram is able to get away with selling such a hyper-focused product line. The only reason we can even buy the electric Fiat 500e here in the US is so that Stellantis can comply with emissions regulations, keeping the Ram brand free of electrified clutter, and we wouldn’t be surprised to see Fiat sailing off into the sunset following the launch of the Ram 1500 Rev later this year.
Sources: Ram, Stellantis, Maserati Owners Club.
