Full Circle Lithium (FCL) has launched a multi‑race NASCAR partnership with Joey Gase Motorsports for the 2026 season, introducing its FCL‑X lithium‑ion battery fire‑extinguishing agent. FCL‑X is the primary sponsor at Daytona International Speedway and Talladega Superspeedway, with an associate sponsorship at Charlotte Motor Speedway.
The program begins at the Winn‑Dixie 250 in Daytona on August 28, where the car will feature full FCL‑X branding, custom team apparel and on‑site hospitality. The Daytona appearance will also include an ACE Hardware retail activation on August 26 with a race‑car unveiling and meet‑and‑greet with Joey Gase.
“NASCAR gives FCL‑X an incredible platform to expand awareness of lithium‑ion battery fire safety and preparedness among a passionate national audience while creating meaningful opportunities to engage directly with fans, customers and the fire‑safety community,” said Chad Carver, vice‑president of sales and operations at FCL. “Joey Gase Motorsports understands the value of creating partnerships that go well beyond the race car.”
The program supports FCL’s broader commercial strategy by creating opportunities for retailer and distributor engagement, commercial lead development, customer interaction, fire‑safety education and content production across the Daytona, Charlotte and Talladega markets.
FCL‑X will receive full‑car primary branding at Daytona and Talladega, along with custom‑branded team apparel and VIP pit and garage access for company guests.
“We’re excited to welcome FCL‑X to Joey Gase Motorsports and help introduce their brand to the NASCAR community,” said Joey Gase. “There’s a natural connection between racing and the importance of safety, preparedness and innovation.”
