The Honda Ridgeline is the most underrated pickup, and one of the most underrated vehicles overall, on the market today.
However, if our enthusiasm for this truck’s contribution to its segment has had any effect on sales, the change is not showing in the end-of-year tallies. The Ridgeline is selling fewer than a third as many units as the much smaller Ford Maverick. Here’s where Honda’s unibody pickup truck stands as of mid-2026.
2026 Looks Like Another Middling Sales Year For The Honda Ridgeline
2026 Honda Ridgeline TrailsportHonda
Running down annual sales for the Honda Ridgeline for the last five years, here’s what we get by sales year.
- 2021 – 41,355
- 2022 – 42,762
- 2023 – 52,001
- 2024 – 45,421
- 2025 – 48,448
Honda sold 23,490 Ridgelines in the first half of 2026, from January to June. Double that, and we can estimate the truck moving about 46,980 units by the end of the year. These numbers aren’t terrible, per se. In fact, some automakers would love to see this kind of consistency. But it’s a truck that, in our book, could easily be selling twice as fast with better market positioning.
The Maverick Has Been Tripling The Ridgeline’s Sales For A Couple Years
Comparing these numbers to the Ford Maverick almost feels unfair.
- 2021 – 13,258
- 2022 – 74,370
- 2023 – 94,058
- 2024 – 157,345
- 2025 – 155,051
The Maverick sold 81,711 units from January to June this year, representing a 5% year-to-date dip. Still, the Maverick is on track to move around 160,000 units by the end of 2026.
You Can’t Blame The Body Style
2026 Honda Ridgeline Trailsport rear 3/4 angle while drivingHonda
If nothing else, Ford’s unqualified success in the unibody pickup truck segment is evidence that the problem was never a lack of demand. The Honda Ridgeline and the Hyundai Santa Cruz (another underrated truck in our book) have always posted relatively modest sales compared to leading body-on-frame pickups. Combined sales of the Ram Truck, the Ford F-Series, the Chevrolet Silverado, and the GMC Sierratopped 2 million last year across all sizes and trims.
Meanwhile, sales figures for non-full-size trucks in 2025 show:
These numbers suggest that it’s not just the Ridgeline’s size holding it back, either.
Is Honda Just Not Advertising It Enough?
2026 Honda Ridgeline RTL side angle in silver while drivingHonda
Honda ran a high-profile ad during the Super Bowl back in 2016, announcing the second-generation pickup to the world. That year, Honda sold 23,668 units, representing significant growth since the first-gen’s last full sales year, when it moved 13,389 units in 2014. That sounds good, but Super Bowl ads are expensive.
With an estimated cost of $10 million for a one-minute spot (and whatever it cost to license that Queen song and train a bunch of sheep to sing it), maybe Honda decided it made more economic sense to kick back and enjoy the Ridgeline’s status as an underappreciated gem, rather than spend money hand over fist chasing Tacoma numbers.
At the moment, it looks like Honda isn’t advertising the truck at all, given the upcoming hiatus. The V6-powered Ridgeline just isn’t cutting it amid ever-evolving emissions mandates, so Honda is taking it off the market for 18 months to retool and relaunch it with a more efficient powertrain. And, if the new one is as good as the current model, we’ll be here to hype it up after it’s done taking a gap year to find itself.
The Ridgeline’s Price Isn’t Helping
2026 Honda Ridgeline TrailSport front 3/4 angle in gray while towing a trailerHonda
Ultimately, the Ridgeline’s struggle to come anywhere close to the Maverick’s sales numbers may come down to price more than anything.
The Honda Ridgeline starts at $40,795 for the 2026 Sport model. A Tacoma starts at just $32,445. A Chevy Colorado starts at $34,495 for a work truck. The Ranger starts at $33,500. While $40,795 isn’t a terrible price for a truck like the Honda Ridgeline, there are less expensive alternatives from brands with a stronger truck pedigree.
To put it one way, $40,000 will buy you an entry-level Ford F-150 or Silverado 1500 with a few grand to spare. We can tell you that the Honda Ridgeline is the smarter buy til we’re blue in the face, but the average truck buyer is asking why they would spend $40,000 on a mid-size truck when they could get a big-boy pickup for the same price.
Used Ridgelines Make More Sense… For Now
2023 Honda Ridgeline with HPD Package front 3/4 angle in whiteHonda
Going by trim, here’s what a Ridgeline will cost you in 2026.
- Sport – $40,795
- RTL – $43,595
- TrailSport – $45,995
- TrailSport + HPD Wheels – $47,195
- Black Edition – $47,395
- Black Edition Two-Tone – $47,895
These numbers may seem a bit steep for a mid-size pickup, but used prices look very nice right now. Our price-tracker currently shows the 2021 Ridgeline trending at $27,033 off an MSRP of $36,490, which represents a nice 26% savings. Checking in with the marketplace, we can find the following low-mileage listings.
- A 60,229-mile 2022 Ridgeline RTL is selling for $28,590 in New York.
- A 43,842-mile 2019 Ridgeline RTL-E is selling for $27,995 in Arizona.
- A 51,600-mile 2022 Ridgeline Sport is selling for $25,662 in Florida.
- A 72,433-mile 2019 Ridgeline Sport is selling for $22,888 in Wisconsin.
- A 44,474-mile 2021 Ridgeline Sport is selling for $21,999 in Nebraska.
Note that these listings are provided just to give you an idea of what’s out there. There’s no telling what will be available in your area and within your price range once you’re ready to buy. All the same, these numbers show it’s very easy to find a truck in the $20,000-$30,000 range with few miles on the odometer.
And if you’re worried about reliability, it’s a Honda. These trucks are famously reliable.
Scarcity Could Keep Used Prices High…
2026 Honda Ridgeline RTL side angle in silver while driving through waterHonda
We like the idea of taking the sting off of the price by buying a used model, but this might not be an option for much longer. While the Ridgeline has never enjoyed the same cult-favorite popularity or the molasses-slow depreciation of the Toyota Tacoma, the discontinuation of the Ridgeline’s 280-horsepower 3.5-liter V6 engine, compounded by an 18-month absence from the market, could create a situation where supply doesn’t keep up with demand.
The relaunched Honda Ridgeline is rumored to feature a new hybrid V6. We don’t hate that idea. But there are plenty of combustion-power purists who do, and the 2026 Honda Ridgeline is their last chance to own a Honda pickup with a conventional gas-powered engine under the hood.
Scarcity doesn’t always create value. We’ve covered more than a few cars that were pulled from the market only for buyers to say, “Yeah, so what?” But we’ve seen the Tundra and the Tacoma both selling to second- and third-owners at MSRP, specifically because Toyota pulled popular engines from the lineup.
…But Don’t Bet On It
2023 Honda Ridgeline with HPD Package rear 3/4 angle in redHonda
On the other hand, the Toyota Tacoma and Tundra both have rabidly loyal fanbases, and they tend to hold their value very well even when they carry the same engine options year to year.
In other words, it makes sense to buy a Honda Ridgeline right now so that you can get ahead of any price bumps stemming from future scarcity, only because it means less money out of your pocket. If you’re thinking of grabbing a Ridgeline and sitting on it until the price goes up, you’re probably going to be sitting on it for a long time.
Even if the new engines and time off the market slow the truck’s depreciation, the odds that the price will actually appreciate are incredibly slim. At most, you might recoup your purchase price, minus any ownership costs you incurred to maintain and insure the vehicle.
That is to say that, if you’re thinking of buying a Honda Ridgeline, buy it because it’s an excellent lifestyle truck, not because you think it’s going to make a good investment.
Sources: Honda, Toyota, Ford, Hyundai, Chevrolet.
