In a world where cars and trucks are increasingly out of reach for many Americans, it’s cause to celebrate when a vehicle price actually bucks the trend and goes down. As the calendar is about to switch over to the 2027 model year (traditionally on Oct. 1), it appears Ford is significantly lowering the base price of its 2027 F-150 Raptor off-road sport pickup to keep pace with its crosstown rival, Ram.
When it debuted for 2010, the F-150 Raptor pioneered a new segment for high-speed, high-flying, off-road performance trucks. The Raptor became the benchmark, which eventually led Ford a decade later to add the Tremor package for rigorous off-roaders who don’t need the high speed. And this year, off-road enthusiast vehicles have been very good for Ford’s bottom line. But Raptor isn’t the only high-flying off-road performance truck anymore. And for the last couple of years, the base Raptor hasn’t been the cheapest nor the most powerful.
Ford Is Price Matching the Ram 1500 RHO
2024 Ford F-150 Raptor JumpingFord
Competitors are catching up, particularly Ram, with capable offerings that are undercutting Raptor pricing. So for 2027, CarsDirect reports the entry-level F-150 Raptor gets a starting price of $74,995. It’s a $4,010 price drop from last year, and with Ford’s $2,795 destination charge included, the least expensive Raptor is $77,790.
A price drop is never a bad thing, and now, buyers cross-shopping the trucks will see the Raptor’s base price is precisely in line with the base 2027 Ram RHO. That goes for the sticker price and the destination charge, matching up dollar-for-dollar. But is Ford’s lower price really a price cut?
Ford F-150 RaptorFord
Pay Less, Get Less
Based on CarsDirect’s reading of Ford’s latest 2027 order guide, which is just reaching dealerships now, the lower Raptor base price reflects a new entry-level configuration that loses some features that were previously standard. That includes the premium B&O Unleashed sound system, a head-up display, and heated rear seats. You get it back by choosing Equipment Group 801A, which adds $4,120 to the sticker. That price cut disappears.
CarBuzz contacted Ford to confirm pricing and equipment changes. While there’s no official announcement yet, details are surfacing in 2027 order guides for dealers. We will update this post if new information becomes available.
How do these two trucks, identically priced, stack up otherwise? The 2027 F-150 Raptor runs the 3.5-liter EcoBoost V6 rated at 450 horsepower and 510 pound-feet of torque, driving the wheels through a 10-speed automatic transmission. The Ram RHO’s 3.0-liter twin-turbocharged Hurricane inline six-cylinder handily tops the Raptor with 540 hp and 521 lb-ft of torque, channeled through an eight-speed automatic transmission.
Both trucks have big off-road suspension setups that absorb bumps like marshmallows. Raptor has a bit more travel overall, both have approximately the same ground clearance, and both come standard with meaty 35-inch off-road tires.
Ram Wants A Bite Of Raptor
2025 Dodge Ram 1500 RHO Red Rear Angled View on DirtDodge
It’s not just the RHO that wants to eat the Raptor’s lunch. There are two other new Hemi-powered Ram 1500 variants (understandably more street-focused) that undercut the Raptor’s price: the 470-horsepower 2027 Rumble Bee 392 starts at $72,790, while the 395-horsepower Rumble Bee starts at $62,790, with destination charges.
And of course, the Ram 1500 TRX is back. Stepping up in supercharged power and price, the 2027 Ram 1500 SRT TRX starts at $102,790 and generates 777 horsepower from its 6.2-liter Hellcat V8 engine. That beats Ford’s supercharged F-150 Raptor R for both price and power, though pricing might change for 2027, as we’ve yet to glimpse updated Raptor R figures.
CarBuzz Insight – Why This Matters:
Seeing Detroit’s automakers battling for bragging rights, sales leads, and horsepower crowns is a reminder that competition is a good thing. An automaker’s purpose isn’t just to deliver must-have cars and trucks to an eager market: These rivalries serve to keep each automaker on its toes and force one another to pivot when the dynamics change.
Meanwhile, we haven’t even mentioned the third leg of this Detroit showdown. General Motors will soon launch all-new full-size Chevrolet and GMC pickups, though thus far, nothing from the General has truly been a rival to Ford’s pioneering Raptor.
Base Trim Engine
3.5-liter Turbo V6
Base Trim Transmission
10-speed automatic
Base Trim Drivetrain
Four-Wheel Drive
Base Trim Horsepower
450 HP @5250 RPM
Base Trim Torque
510 lb.-ft. @ 3500 RPM
Base Trim Fuel Economy (city/highway/combined)
10/15/12 MPG
Base Trim Battery Type
Heavy-duty lead acid battery
Infotainment & Features
8 /10
Source: CarsDirect
