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You’ve probably heard that supercar companies sell SUVs to survive. Porsche inadvertently kicked off the trend with the Cayenne, Lamborghini followed later with the Urus, and even Ferrari hopped aboard the bandwagon with the Purosangue. But is that statement about survival true? Well, yeah… kinda.
This debacle is the subject of The Drive‘s latest YouTube video, hosted by my friend (and boss) Kyle Cheromcha. (Huh? What’s a brown-noser?)
Anywho, Kyle spends a solid 12 minutes diving into the facts and half-truths behind high-end performance brands selling out with super SUVs. As it turns out, there’s a lot more nuance driving your childhood favorite brands to sell four-door family haulers.
Now, don’t hear me wrong. This is no apologetic for mega corporations. Instead, it’s an explainer on why some manufacturers have no problem with obvious cash grabs, while others maintain at least a shred of dignity in developing their SUVs. Also, let’s be real: It’s fun when a car that shouldn’t be able to perform, does.
And that’s coming from a guy who towed a horse trailer with a Bentley.
The BIG lie behind supercar brands selling out with super SUVs
Got a tip or question for the author? Contact them directly: caleb@thedrive.com
From running point on new car launch coverage to editing long-form features and reviews, Caleb does some of everything at The Drive. And he really, really loves trucks.
