The all-new Tank 300. Credit: Tank
- The new Tank 300 is offered in 5 variants, with the hybrid versions priced 10,000 yuan below their pre-sales levels.
- Tank brand sales fell 27.16% year-on-year in June and declined 10.62% in the first half of the year.
GWM (HKEX: 2333) officially launched the new-generation Tank 300 SUV (sport utility vehicle) on Sunday, giving the core model of its premium off-road brand a major overhaul.
The new vehicle is available in 5 variants spanning gasoline, diesel and plug-in hybrid powertrains.
The gasoline version starts at 199,800 yuan ($29,499), while the diesel version starts at 234,800 yuan.
The long-wheelbase Tank 300L Hi4-T hybrid starts at 249,800 yuan, while the Hi4-Z hybrid is priced at 259,800 yuan. The final prices of both hybrid models are 10,000 yuan lower than the pre-sales prices announced on July 6.
The Tank 300 is the Tank brand’s main sales driver. The latest overhaul includes 553 vehicle-wide upgrades, with more than half of its components updated, and introduces GWM’s Hi4-Z plug-in hybrid system to the model for the first time.
The exterior retains the model’s signature boxy shape and retro round headlights, while the grille now features a blacked-out “TANK” wordmark.
The combustion-engine versions retain the standard 2,750 mm wheelbase, while the hybrid Tank 300L has a wheelbase of 3,010 mm, 260 mm longer than the previous model.
The Hi4-T version uses a non-decoupled four-wheel-drive configuration and is equipped with a 130-kW (174 hp) front motor and a 37.1-kWh battery.
It has a WLTC electric-only range of 105 kilometers, a combined range of 913 kilometers and can accelerate from 0 to 100 kilometers per hour in 6.1 seconds.
More images of the all-new Tank 300:
The Hi4-Z version uses a decoupled four-wheel-drive architecture, with a 180-kW front motor, a 200-kW rear motor and a 59.6-kWh battery.
Its powertrain delivers a combined output of 560 kW. The vehicle has a WLTC electric-only range of 200 kilometers, a combined range of 1,122 kilometers and can accelerate from 0 to 100 kilometers per hour in just 4.3 seconds.
Smart-driving technology is another focus of the overhaul. The hybrid versions are equipped with 27 sensing devices, including 1 LiDAR, 3 millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars.
The vehicle uses GWM’s Coffee Pilot 3 assisted-driving system, supporting all-scenario NOA (Navigate on Autopilot) and a sentry mode. The combustion-engine versions use a vision-only assisted-driving system.
The cabin features a 12.3-inch digital instrument cluster and a 15.6-inch floating 2.5K display. It runs the Coffee OS 3 AI-powered cockpit system and supports the Coffee GPT in-vehicle AI voice model.
For outdoor use, the vehicle supports up to 6 kW of external power discharge and has a certified towing capacity of 2.5 tons.
It also offers factory-installed IoT devices including an in-vehicle radio, an oxygen generator and satellite communications equipment, underscoring GWM’s effort to build a broader off-road ecosystem.
The launch comes as the Tank brand faces mounting sales pressure. It sold 15,713 vehicles in June, down 27.16% year-on-year and 7.93% from May, according to data compiled by CnEVPost.
GWM Tank Monthly Sales 2024-2026
Month
2024
2025
2026
January
20,067
12,845
14,505
February
10,164
11,762
10,036
March
18,953
17,381
18,316
April
20,469
19,201
17,016
May
20,326
20,900
17,067
June
26,059
21,571
15,713
July
18,682
20,020
August
16,350
20,022
September
18,740
21,441
October
19,123
22,306
November
20,189
24,135
December
21,879
21,129
GWM Tank monthly sales
2024
2025
2026
Tank sold 92,653 vehicles in the first half of the year, down 10.62% year-on-year. The brand accounted for 15.87% of GWM’s total sales during the period, down from 18.19% a year earlier.
At the company level, GWM sold 108,080 vehicles in June, down 2.36% year-on-year. Overseas markets remained its main growth engine, with international sales surging 50.16% and accounting for 55.67% of the total.
In China’s 200,000-yuan to 300,000-yuan rugged off-road vehicle market, the new Tank 300 will compete directly with models including BYD’s (HKEX: 1211) Fang Cheng Bao Bao 5 and the Ford Bronco.
GWM expects first-half net profit attributable to shareholders to fall 58.97% to 62.92% from a year earlier, even as sales volume and revenue increased.
($1 = 6.7733 yuan)
