Mitsubishi is desperate to increase its sales in the US, but in order to do that, it also needs to have dealers willing to market its cars. Unfortunately, that’s the latest hurdle for the struggling Japanese automaker, as it has lost more than 30 franchises in the past year and a half, per reporting by Automotive News, representing a large proportion of its 297-strong dealer network in the States. And unfortunately, an aging and largely unappealing lineup – otherwise propped up by the pleasant Outlander and Outlander PHEV – are making it hard to attract more retailers into the fold.
Mitsubishi
Founded
1870
Founder
Yatarō Iwasaki
Headquarters
Tokyo, Japan
Owned By
Mitsubishi Group
Current CEO
Takao Kato
UPDATE: 2026/05/22 2:04pm PST BY SEAN MCMANUS
Mitsubishi Cars You Can Buy In 2026
Added information pertaining to every Mitsubishi model you can still buy for the 2026 model year, and how much they cost.
A Dwindling Supply Chain For Mitsu
Per Automotive News, Mitsubishi has lost 56 dealerships since 2019, representing 16 percent fewer retailers and the highest relative reduction of any US-market automaker. The company expects to lose more in the coming months before hopefully reversing the slide. Worse still, sales of cars like the Outlander, Outlander Sport, and Eclipse Cross have fallen 20 percent in the same time period, with Mitsubishi vehicles moving so slowly across showroom floors that there are even some Mirage subcompact sedans and hatchbacks still available brand-new (two years after they went out of production).
2026 Mitsubishi Outlander PHEVEvan Williams/CarBuzz/Valnet
Despite the consumer-facing business retraction, the company behind the three diamonds logo remains optimistic about its prospects in the US. Even as it lost dealerships, Mitsubishi opened a handful of new ones, with 12 new dealers coming online in the last year and about 30 more in the approval process. According to company CEO Mark Chaffin, the new retailers are expected to be much larger, with volume that should completely backfill the closed dealerships. Speaking to Automotive News, Chaffin said that the automaker’s new network strategy is to prioritize larger dealers staffed by individuals who know how to market Mitsubishis specifically, rather than a higher number of dealerships that don’t actually understand the company’s unique propositions.
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Dealers Want More Incentives, Less Pressure
Attracting new dealer management could prove to be a problem, however. Many of the automaker’s recent departures left the fold because they found fault with Mitsubishi’s retail strategy, including the automaker’s penchant to sell base-model vehicles directly to rental and fleet customers, rather than provide dealers with the sort of inexpensive products that might get customers in the door. Furthermore, some departed retailers speaking anonymously told Automotive News that the company’s reluctance to provide incentives made it hard for them to remain profitable; as a result, nationwide average profits from the sale of new Mitsubishis is under 2 percent.
And this won’t be surprising to anyone, but dealers are also frustrated with the automaker’s aged lineup. Apart from the aforementioned Outlander and Outlander PHEV, the company’s lineup dates to the previous decade, with the Outlander Sport arriving in 2011 and the Eclipse Cross hitting the market in 2018. Moving the SUVs is difficult for a few reasons, not the least of which is dreadful residual values that make it easier for consumers to get barely used examples for far less money than brand-new ones.
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The lackluster showroom lineup should improve over time. We’ve already seen the Pajero/Montero redux that could horn in on the 4Runner’s (and forthcoming Xterra’s) racket, and Mitsubishi will soon offer a Nissan Leaf–shaped EV with a consumer-friendly price. Once the revitalized lineup comes along, we suspect it’ll be much easier for those specialized dealers to market Mitsubishi to customers.
Mitsubishi Cars You Can Buy In 2026
2026 Mitsubishi Outlander front 3/4 angle in gray while parkedMitsubishi
Mitsubishi’s Lineup and Base Prices
2026 Mitsubishi Outlander Sport
$24,995
2026 Mitsubishi Eclipse Cross
$27,695
2026 Mitsubishi Outlander
$29,995
2025 Mitsubishi Outlander PHEV
$40,445
The automaker might only have a handful of cars, but it still needs a dealer network to sell them. Nevertheless, here’s what Mitsubishi has to offer in 2026. The table above shows what each model’s base price is at the time of writing. On the cheapest end, the Outlander Sport is one of the most affordable SUVs in the U.S. market today — it rivals the Mazda CX-30, Hyundai Kona, and other compact SUV models. Another small model with a low entry price is the Eclipse Cross, which rivals the Honda HR-V and Subaru Crosstrek. It’s an aging platform, along with the rest of the brand’s lineup, but the European market fixed that with a new electric variant that’s unlikely to appear in North America.
The two largest models are the Outlander and its Plug-In Hybrid variant. Buyers with a small budget can squeeze into the standard Outlander, but the PHEV (which shares a platform with the Nissan Rogue Plug-In Hybrid) is the most expensive of the group with its $40k starting price.
Source: Automotive News, Mitsubishi
